Andy Cohen

Andy Cohen

Entrepreneur, Innovation and Marketing Speaker
Fee Range
$10,001-$15,000
Exact fee falls within this range
Traveling From
New York
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Program Descriptions

Challenge Your Assumptions and Change Your World: Turn Your Assumptions Into Opportunities
“It can’t be done”. “The client will never buy it”. “This is not the way we do it around here”. “It’ll never work.” These are samples of the hundreds of the assumptions that act as barriers to change and growth. Yet these same assumptions can be turned around to create new opportunities, drive better solutions and smarter decisions. The process for doing this is called “The Assumpt!

Challenge Your Cyber Assumptions, Change Your Cyber World
When you move from the physical to the digital world, the rules change. Unfortunately, it’s human nature to assume that they stay the same. This directly affects an organization’s ability to make faster, better decisions in cyber security. This dynamic keynote explores how within every cyber decision lies an assumption. Based on Andy Cohen’s new book, Challenge Your Assumptions, Change Your World, he provides the mechanisms for learning how to identify potentially dangerous assumptions.

Follow The Other Hand – How to Pivot Your Product, Service or Team to Adapt, Change & Grow
We are living in an exponentially accelerating world in which the fundamentals of technology, business and society are shifting on a daily basis. To adapt and cope we are becoming increasing dependent on our assumptions to speed the decision making process and to keep things moving. The danger is when we treat those assumptions as truths rather than beliefs. “Follow the Other Hand” is based on Andy’s New York Times Notable book.

Bringing the Workforce Together: How to Successfully Integrate Generational and Other Differences
Countries have diplomats for a good reason; they act as mediators between two different cultures. Yet organizations often lack people who can act as ambassadors during times when different generations, divergent divisions, groups or teams are integrated.

Dealing with Uncertainty: How to Transform Biases From Danger into Opportunity
Despite the rising popularity and recognition that cognitive biases drive irrational behavior, they are integral parts of daily decision-making. Less practical help has been offered to overcoming their adverse impact in inhibiting profit, growth and alignment.

Why Book Andy Cohen?

  • Andy is widely recognized as an idea and innovation marketing guru, and has been a driving force behind the success of some of the world's leading brands, providing strategic advice and leadership motivation to senior executives and their teams.

  • Using magic as a metaphor, he reveals key concepts that challenge people’s assumptions, empower new thinking and drive creative business solutions in leadership, innovation, marketing and sales.

  • Videos

    Biography Read more

    Andy Cohen is the founder of Andy Cohen Worldwide (AC/W), a global advisory firm helping multinational companies overcome the barriers that stand in the way of their success.

    Andy is also a speaker, entrepreneur and author.  He empowers the world’s global brands to think differently and challenge their assumptions in leadership, innovation andmarketing.  These companies include American Express, Booz Allen, HSBC, Infosys, L’Oreal, Monsanto, Nestlé and Novartis.

    Between engagements, Andy teaches at some of the world’s most respected universities, having served as an adjunct professor at New York University and the Duke Fuqua School of Business.  He is also a faculty member at Duke Corporate Education and a guest speaker at the Stern School of Business, Indian School of Business and the Qatar Leadership Center.

    His motivational speeches and executive seminars are redefining corporate learning. Though Andy is not a magician by trade, he uses magic as a metaphor to reveal new concepts that empower new thinking and drive innovative business solutions and change.

    His experiential approach guarantees 100% participation from the audience and leads to long-term, sustainable results.

    His best selling book, FOLLOW THE OTHER HAND combines magic as a metaphor with business case histories to instantly unlock innovative thinking.  The New York Times nominated his book as a potential business bestseller.  The book has been translated into multiple languages, most recently into Italian by Rizzoli (2012).

    Prior to AC/W, Andy founded Exposed Brick, a direct marketing agency specializing in bridging the gap between brand and response. Exposed Brick won the prestigious EFFIE award presented by the Association of American Advertising for creative ads that drive measurable results. Andy is personally responsible for driving close to a billion dollars in measurable sales.


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    Reviews

    “Andy’s unique perspective on decision making in cyber security provided the insights to challenge our own assumptions, breakthrough the status quo, and help improve performance on the battlefield and in cyberspace."
    --General (Ret) Keith Alexander, former director NSA and 1st commander of U.S. Cyber Command, CEO IronNet Security

    “Andy’s work on assumptions is critical to the practice of cybersecurity. The vast majority of security issues we face today stem from misplaced trust assumptions. A must read for the security professional.”
    --Colonel (Ret.) Greg Conti, Ph.D.

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