Bill Cates

Bill Cates

Referral Coach
Fee Range
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Program Descriptions

“Are You Playing to Win or Playing Not to Lose?”
Addresses such concepts as: discovering and moving beyond limiting beliefs, the everyday courage it takes to try new ideas, and turning ‘big ideas and big thinking’ into big actions that produce results.

“Don’t Keep Me a Secret!”
What are the most successful people doing to attract more high-value clients through referrals, introductions, and champions? Bill can interview your best referral achievers and make them the stars (if appropriate). Great stories and vignettes associated with actionable ideas.

Increasing and Leveraging Client Engagement
Client satisfaction and client loyalty are important, but not enough to grow a business. High Net Promoter Scores are a good barometer, but not the end game. To grow, we must turn loyalty and willingness to refer into new business.

No-Pressure, High-Impact Selling
Most “sales techniques” are only necessary because the person doing the selling has not framed the conversation properly. Prospects are savvy and smell a technique a mile away. We must adopt an authentic sales process that uses no pressure and no manipulation that yields great results (and makes us referable at the same time).

Building a Thriving Referral-Based Business
The three critical strategies to acquiring more clients through referrals and introductions are: 1) have the right mindset, 2) become super referable, and 3) be appropriately proactive (no pushing or begging). The session can be a high-level, high-energy keynote or an in-depth breakout.

Client Attraction on Steroids – for Franchisees and Small Business Owners
Bill brings his proven client acquisition strategies and methods to business owners who find themselves ‘reluctant sales people’ or supervising other sales people. Focusing on referrals, introductions, and champions, Bill will help discover the right mindset, how to become super referable, and how to be appropriately proactive for referrals and sales.

Why Book Bill Cates?

  • Bill has revolutionized the way professionals and small-business owners acquire more high-value clients with referrals and other relationship marketing strategies.

  • He has trained over 75,000 business owners in his proven referral system to grow more profitable businesses.

  • Videos

    Biography Read more

    Bill Cates CSP, CPAE, is a Hall of Fame motivational keynote speaker and an expert in client attraction and client engagement. Bill challenges sales people, managers, small business owners to question their assumptions, identify their limiting beliefs, and adopt more productive behaviors. He will help them increase client loyalty and leverage that loyalty into an increase in word of mouth, referrals, and personal introductions. The net result is more sales!

    Bill is the author of 5 books, including Get More Referrals Now! (McGraw-Hill) and Beyond Referrals (McGraw-Hill). He has revolutionized the way businesses acquire more high-value clients through referrals, introductions, and champions – increasing revenues and decreasing expenses at the same time.

    Bill’s client attraction system has been featured in Success Magazine, Entrepreneur Magazine, Selling Power, as well as a personal feature story in Money Magazine.

    In the past 20 years, Bill has spoken to over 1500 audiences on 5 continents, including keynotes for the prestigious Million Dollar Round Table in the US, Australia, Korea, and Malaysia.

    Bill’s content-rich keynotes and breakouts are dynamic, fun, and high energy. He will interview your most successful reps/members and incorporate their stories and best practices into his program – making them the stars! Bill’s authenticity and ability to connect with your audience will result in a highly interactive session. Your people will leave feeling good about themselves and with practical ideas to increase results.

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    Call Us 1-800-345-5607


    "Bill did a great job! He was a pleasure to work with and was well received by my advisors."
    Jackson National Life Distributors