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Bill Cates

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Hall of Fame Speaker & Relationship Marketing Expert

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5 Video(s) By This Presenter

Bill Cates Sizzle Reel
Bill Cates – Preparing For A Customized Program
Bill Cates
Radical Relevance
Multiply Your Best Clients – Create Exponential Growth

3 Programs By This Presenter

Generating more referrals and personal introductions is not rocket science; it’s all about having a proven process and the confidence to use that process consistently. 

Based on Bill’s best-selling book – The Language of Referrals:  The Words and Scripts Financial Professionals Use to Gain More Ideal Clients – this session will provide you with an exact blueprint to leverage your great client relationships that will turn your incremental growth into exponential growth.

In this highly tactical and energetic session, you will discover:

  • Precisely what to do and say to become super referable
  • 5 ways to promote introductions and jumpstart unsolicited referrals.
  • The words that work when asking for introductions (without pushing or begging!).
  • What to say to get referred up to higher-level clients.
  • Precisely what to say to turn referrals into solid introductions, so prospects are eager to hear from you and, sometimes, motivated to call you.

The words and sample conversations provided are designed for you to adapt them to your personality and business model. You will remain true to your own style. 

Client Multiplication = Exponential Growth Over the Lifetime of Your Career

Are you ready to win the race for relevance? If your messaging isn’t radically relevant to attract genuine interest and critically compelling to move prospects and clients to action, then you have no competitive advantage. Cates demonstrates that your value proposition is not just an elevator speech. It’s the sum total of all the value you bring to your clients/customers. How you craft and communicate that value in all forms of media is the single most important ingredient in your sales and marketing success.

While social media should be part of your relationship marketing plan, how would a new client/customer prefer to meet you? Through a recommendation or personal introduction from someone they already trust. Great client service will create incremental, organic growth. But purposeful word of mouth, referrals, and personal introductions will create exponential growth. It’s time to fully leverage the hard work you’ve devoted to creating satisfied and loyal clients/customers. It’s time to leverage those great Net Promoter Scores into exponential business growth.

Reviews

“Bill did a great job! He was a pleasure to work with and was well received by my advisors.”

— Jackson National Life Distributors
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