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Brian Solis is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and keynote speaker.
A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out.
His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, named as a Top 10 Business Book by Publisher’s Weekly, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
Brian’s blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. In addition to his writing and research, Brian is the host of the annual Pivot Conference where brands, agencies, and experts come together to address challenges and opportunities in new media.
Brian also hosts Revolution, a popular online video series that examines technology, trends and best practices and introduces viewers to the thought leaders who are blazing the trail. Guests have included Katie Couric, Mark Burnett, and Guy Kawasaki.
At Altimeter, Brian works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees, and other important stakeholders. Additionally, he specializes in change management and to help businesses (and the leadership team) introduce new media initiatives, systems and processes, and management layers to embrace and excel around the connected customer. As a result of his work in the social enterprise, CRM Magazine named Brian as an influential leader of 2010 and was the recipient of an Authority of the Year award by SoftwareAdvice in 2011.
In addition to his writing and research, Brian is the host and curator of the annual Pivot Conference where brands, agencies, and experts come together to address challenges and opportunities in new media.
Prior to joining Altimeter, Solis was principle of FutureWorks, founding a creative agency and business consultancy for new media in 1999. Through FW, Solis led interactive and social programs for Fortune 500 companies, notable celebrities, leading brands, and Web 2.0 startups.
Additionally, Brian specializes in change management and organizational transformation to help businesses (and the leadership team) introduce new media resources, systems and processes, and management layers to effectively embrace and excel around the social consumer.
He has also contributed to FastCompany, BusinessWeek, AdAge, Harvard Business Review, and Mashable.
As a sought-after speaker, Solis actively shares his vision and experiences through keynotes and presentations at conferences and events worldwide to help organizations understand and embrace the dynamics defining the rise of connected consumerism, social business, and its impact on markets, behavior and culture.
The Rise of Social Business
Brian Solis has been actively writing about disruptive technology, emerging business models, and new marketing and business since the mid 90s to document the impact on the future of media, commerce, and culture. He was also among the original thought leaders working to organize and define the “Social Media” movement to establish a definitive media category. In early 2007, he wrote the worldwide hit The Social Media Manifesto, which showed in detail how organizations need to rethink business, marketing and service strategies.
What’s the Future of Business explores in a fun, visual and insight way how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experience.
What’s the Future of Business also takes readers on an uplifting “hero’s journey” to help them bring about change from the inside out. The end result demonstrates how experience design amplifies customer relationships, drives word of mouth, and fosters organic advocacy. The point is that experiences can often trump your product or service.
The End of Business as Usual examines the rise of the connected consumer, their effect on the bottom line, and how organizations can adapt to effectively compete for their attention, their business or contribution, and most importantly, their loyalty. The book examines how leading companies are finding success with connected customers. And, the lessons, case studies, and best practices contained within will help readers earn the support of organizational leaders by identifying growth opportunities and prioritizing where to invest time and resources. The result is creating an adaptive foundation for businesses to not only build relationships with connected customers, but improve customer AND employee relationships overall. As the subtitle states, we must rewire the way we work to succeed in what really is nothing short of a consumer revolution. Engage is an award winning and best selling book that become the industry’s reference guide to smarter social media strategy and practices. Versions 1 and 1 provide a deep review of the evolution of new media and how to integrate new technologies and methodologies into everyday activity. It is written for champions and executives alike in business, marketing, branding, interactive, service, and communications with a mission to help all aspects of business to the table. Engage helps readers design social media marketing and service strategies and programs that matter, work, and that perform against business objectives.
Prior to Engage, Solis partnered with co-author Deirdre Breakenridge on Putting the Public Back in Public Relations, which became a best seller in the communications industry.
In 2007, Solis worked with Geoff Livingston, on Now is Gone, an early, award-winning book that helps businesses learn where to start in Social Media and why.