Daniel Sieberg

Daniel Sieberg

Emmy-Nominated and Award-Winning TV Correspondent, Head of Media Outreach and Official Spokesperson at Google
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Traveling From
New York

Program Descriptions

Tech Life 2020
A frequent first rule of predicting tech trends: never trust an expert who proclaims to know the future. But in this case, Daniel Sieberg, who spent 20 years reporting on tech for the likes of CNN, ABC, CBS and the BBC before joining Google four years ago, bases his insights on past as prologue for what’s next and how our immersion in connectedness is affecting our very humanity. Sieberg, who also wrote The Digital Diet, lays out what got us here with devices and smartphone, what’s happening today with social/online/wearable, and stitches together a potential glimpse at where we’re headed. It’s not about a crystal ball, it’s about informed and inspired analysis to assess what’s next from mobility to identity to VR.

Next-gen healthcare trends
From pedometers to smartphone apps to glucose-sensing contact lenses, what’s next for people to personally monitor their own well-being? How can we give people access to their own medical data and make informed decisions? When is knowing too much not helpful? Daniel Sieberg, who spent 20 years reporting on technology for the likes of CNN, ABC, CBS and the BBC and authored The Digital Diet before joining Google four years ago, looks at the technologies available on the market today, how consumers are embracing them and looks ahead to what might be possible. This is a chance to dive into the self-monitoring aspect of healthcare for a thought-provoking presentation on a topic that offers a potentially dramatic shift in medicine. 

How is your brand really being perceived?
How do you connect with consumers in a way that's authentic amidst a flood of information online? What can any company do to highlight the "why" of their business? Daniel Sieberg, former technology reporter for CBS, CNN and ABC and current exec at Google, examines what it means to really engage with people around a product or idea and how to win hearts/minds in a meaningful way. It's about more than just a plan, it's about turning customers into fans through the right amount of transparency and access to the very DNA of your company. This talk will feature an actionable plan to get started with new implementations in any business. 

Today’s “smart” traveler
Tourists today have more options than ever to explore unseen and niche places within any location. From mobile maps to restaurant recommendations to virtual tours. Plus we've all got a camera in our pocket at all times. But what's the best way to tap into these technologies without losing a real-world experience? Daniel Sieberg, former technology reporter for CBS, CNN and ABC, author of The Digital Diet and current exec at Google, has been to 50+ countries and 600 cities and offers his take on the right way to be a digital explorer without missing everything around you.

News 3.0
The ways in which we consume (and produce) news has evolved rapidly in recent years from mobile to social to UGC. It presents both challenges and opportunities for traditional media, and there are more changes coming including VR, expanded data journalism and increasing eyewitness videos. In addition, media startups are seeks to disrupt the establishment with a slew of new ways for people to get the information they care about. What does it mean to our pursuit of quality information? Daniel Sieberg, former technology reporter for CBS, CNN and ABC, author of The Digital Diet and global head of media outreach with the Google News Lab, outlines the pace of progress within the news space and looks ahead to where it's going. 

Tell better stories
Telling a great story will always be the essential component within marketing. But these days the rules and the tools have changed dramatically and apply to so many facets of any business from sales to PR to industry relations. A mini documentary in YouTube 360 featured your product in unusual ways? Data visualizations or an infographic to complement any product launch? Immersing people in VR to engage with an event? Daniel Sieberg, former technology reporter for CBS, CNN and ABC, author of The Digital Diet and current exec at Google, looks at how every company should fold in cutting-edge storytelling to their arsenal. 

Do you need a Digital Diet?
On average, we check our smartphones more than 125 times per day. Per DAY. And what are we doing with that time? Playing Candy Crush? Checking for emails that aren't there? Sharing selfies? How is the world adapting to such a heavy influx of data and personal technology and what's it doing to our relationships, our work/life balance and our sense of self? This is relevant for a wide range of audiences from families to businesses to individuals all trying to adapt to our connected age. There’s a lot at stake from productivity to our identity to the next ways we’ll be communicating with each other. Daniel Sieberg, former technology reporter for CBS, CNN and ABC, author of The Digital Diet and current exec at Google, offers ways to better understand the dilemma of today's connected consumers and a plan for coping with it all. 

Why follow the leader?
Why do the best leaders succeed? What is it about them? And is it possible to emulate their behavior? There's a potential leader in all of us, but it often requires a deep examination of everything from our core values to our ability to relate to others to our ability to emotionally invest in our people. The impact can be felt from the boardroom to the mailroom and even the living room of your clients/customers. There’s no silver bullet, but Daniel Sieberg, author of The Digital Diet and current exec at Google, outlines a leadership path for anyone looking to better their skills and lead with heart. Sieberg has interviewed some of the biggest leaders in technology while he was a tech reporter for CBS, CNN and ABC, completed elite-level training courses and leads a growing international team within Google. It’s also about lessons learned from 25 years within the media-tech industry, the psychology of how people respond to direction/guidance and even what coaching youth soccer can tell us about leading the next successful team.


Biography Read more

Daniel Sieberg is the head of media outreach and official spokesperson at Google. Since joining the company in late 2011, Sieberg leads a team that supports journalists around the world as they use Google’s tools for newsgathering including Google Maps and Google Earth, Fusion Tables, Google+, Search, Trends, YouTube and more. He also routinely appears on TV and radio to talk about a wide variety of Google’s products and initiatives.

The Emmy-nominated Sieberg was previously a technology reporter dating back to the late 1990s for the likes of CBS News, CNN, ABC News, and BBC News America. His stories and analysis have also appeared on MSNBC, NBC News, Fox News, Al Jazeera, CBC, NPR, CTV, the Vancouver Sun and many other outlets. He’s just as comfortable talking about the value of backend analytics as he is about the future of connectedness on mobile devices or the social behavior of raid parties in MMOs.

His first book, The Digital Diet: the four-step plan to break your tech addiction and regain balance in your life (Random House/Crown), was published in May 2011 with editions in the UK, Korea and Japan. It’s all about nurturing a healthy relationship with our digital lives and ensuring the wonders of technology don’t overwhelm us. 

Sieberg has been a featured speaker at events all over the world including the London School of Economics, Internet Show Indonesia, Broadband Infovision Awards in Amsterdam, Consumer Electronics Show in Las Vegas, Yale School of Architecture, Smart Content in Korea, NY XPO and the Global Contact Forum in Mexico City among many others. He generally finds a way to weave in the book since the research crosses several avenues of technology, business and society.

Besides being a Googler and a geek, Sieberg also loves watching hockey (originally from Canada) and tries to stay in shape through cycling and running. He lives in New York with his wife and two daughters. He has a bachelor’s degree in writing/film from UVic ’98 and a master’s degree in journalism from UBC ’00.

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