Don Marsh

Don Marsh

Marketing to the Mature Marketplace
Fee Range
$5,000 or less
Exact fee falls within this range
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Program Descriptions

Marketing to the Mature Marketplace: 6 Pathways to Success in Challenging Times

  • Learn the “5 Key Concepts” that motivate the 50+ Mature Marketplace;
  • Understand how the unique physical and cognitive changes that occur with aging impact the decision-making process;
  • Develop enhanced relationship-building skills for all staff levels that lead to increased patient satisfaction and long-term business growth;
  • Create traditional Marketing programs proven to be effective with this Target Audience, especially in times of economic challenge and limited budgets;
  • Develop new programs, including E-Marketing, Social Media, Free Media and Community Outreach, reflecting changes in consumer preferences.
  • Videos

    Biography Read more

    Don Marsh has 42 years of Marketing experience and is the author of one book, and more than 200 articles. In 2009, he completed a series of CDs for CareCredit, based on his presentation on “Marketing to the Mature Marketplace.”

    As a professional speaker, he has been a featured presenter at more than 150 senior-healthcare conferences, seminars and workshops, before tens of thousands of business owners and marketing professionals from 50 states and eight foreign countries.

    As a marketing consultant, he has conducted staff training workshops and created customized marketing programs for hundreds of business owners.

    After spending years under contract to leading corporations and non-profit organizations, he now works as a Professional Speaker and Independent Marketing Consultant. As a result, his presentations contain no bias toward any company or product.

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    “I can highly recommend Don for your state conferences. He received very positive evaluations from our conferences attendees, and we plan to bring him back for another conference.”
    --Virginia Assisted Living Association

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