Don Marsh

Don Marsh

Marketing to the Mature Marketplace
Fee Range
$5,000 or less
Exact fee falls within this range
Traveling From
California
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Program Descriptions

Marketing to the Mature Marketplace: 6 Pathways to Success in Challenging Times

  • Learn the “5 Key Concepts” that motivate the 50+ Mature Marketplace;
  • Understand how the unique physical and cognitive changes that occur with aging impact the decision-making process;
  • Develop enhanced relationship-building skills for all staff levels that lead to increased patient satisfaction and long-term business growth;
  • Create traditional Marketing programs proven to be effective with this Target Audience, especially in times of economic challenge and limited budgets;
  • Develop new programs, including E-Marketing, Social Media, Free Media and Community Outreach, reflecting changes in consumer preferences.
  • Why Book Don Marsh?

  • We have reached a unique moment in our nation’s history, when one in three Americans is now over the age of 50, with the expectation of living longer than previous generations. For business owners and Marketing professionals - especially those in Healthcare, Financial Planning and Assisted Living - the ability to better understand and communicate with this unique Target Audience will be the pathway to long-term business growth.

     
  • Don Marsh has 44 years of Marketing experience and is the author of one book, and more than 300 articles. He has been a featured presenter at more than 200 senior-industry conferences, before tens of thousands of business owners and marketing professionals from 50 states and eight foreign countries.
  • Videos

    Biography Read more

    Don Marsh has 42 years of Marketing experience and is the author of one book, and more than 200 articles. In 2009, he completed a series of CDs for CareCredit, based on his presentation on “Marketing to the Mature Marketplace.”

    As a professional speaker, he has been a featured presenter at more than 150 senior-healthcare conferences, seminars and workshops, before tens of thousands of business owners and marketing professionals from 50 states and eight foreign countries.

    As a marketing consultant, he has conducted staff training workshops and created customized marketing programs for hundreds of business owners.

    After spending years under contract to leading corporations and non-profit organizations, he now works as a Professional Speaker and Independent Marketing Consultant. As a result, his presentations contain no bias toward any company or product.

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    Call Us 1-800-345-5607

    Reviews

    “I can highly recommend Don for your state conferences. He received very positive evaluations from our conferences attendees, and we plan to bring him back for another conference.”
    --Virginia Assisted Living Association

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