Gerry O'Brion

Gerry O'Brion

Branding Keynote Speaker
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Program Descriptions

BIG MARKETING FOR SMALL BUDGETS
Have you ever seen a TV commercial and immediately wanted to buy the product? How does that happen? Billion dollar brands have a tried-and-true process they use to get you to desire their products. Gerry O'Brion has worked on several billion dollar brands, and has distilled that experience into techniques you can use in any business, regardless of your budget.

Gerry will have you look at your customers with a fresh perspective. The fun, thought-provoking dialogue will generate real ideas you can use immediately. The presentation is packed with information, strategies and case studies about companies that are doing it right.

IGNITE YOUR GOALS
Simple steps to accomplish more and accelerate your success. What do you want for your business? For your life? The most successful people don't leave accomplishment to chance. Learn simple steps you can use today to transition from wanting to achieving. Gerry O'Brion is a nationally recognized speaker, author, and marketing expert who helps companies thrive in good times and bad.

Learn and discuss the basic things that get in the way of reaching our objectives. This fun, engaging, interactive session will have you learning, thinking and participating. You'll be up out of your chairs in a fully participative experience. No more just sitting and listening. This session gets you fully immersed in your goals and moves you down the path of accomplishment right here, right now.

Conference organizers love this session because the participants don't talk about what the speaker said; they talk about what they did during the session. Each participant goes home with a goal t-shirt that they create, showing what they will accomplish before next year's conference and reminding them of the value they got from attending this year.

THE RESTAURANT FORMULA
Simple strategies for building a powerful restaurant brand Learn five simple steps the big guys use to grow their restaurants. Gerry O'Brion is a nationally recognized speaker, author, and restaurant marketing expert who helps restaurants thrive regardless of their marketing budget.

Gerry was an executive for billion dollar restaurant brands like Quiznos and Red Robin. He distills that experience into strategies any restaurant can use. His presentation will help you develop an action plan to make your business stronger now and over the long term.

Gerry will have you look at your restaurant with a fresh perspective. You will reexamine how you are different from your competitors, and why that matters to your customers. The fun, thought-provoking dialogue will generate real ideas you can use immediately. The presentation is packed with information, strategies and case studies about restaurants that are doing it right.

WHAT BIG BRANDS KNOW: NAVIGATING CHANGE
To win in business today, it's no longer sufficient to be faster or better at what you're already doing. The most successful companies have become adept at navigating change. Effective leaders create companies where every employee has clarity about where they are going and why.

There are four simple, but powerful, questions that every leader should be asking to drive clarity and create an effective strategic navigation plan.

Employees don't like change. Bold leaders are willing to disrupt their companies, even when it's unpopular. They do it not for the sake of disruption, but because they see what is possible when others do not. Gerry's framework is powerful enough to create game-changing strategies, but simple enough that every employee will understand the vision and be excited for what's next.

Gerry O'Brion is a nationally recognized marketing and branding expert who has worked on several billion dollar brands and distilled that experience into growth strategies you can implement immediately, regardless of your budget.

Whether you're B to B, B to C, a big company or small you can use the same strategies as the big guys to attract customers and turn them into powerful advocates of your business. This presentation is perfect for CEOs, executive teams, business owners, and marketers.

CREATING DESIRE - STOP SELLING AND START ATTRACTING
5 steps to creating demand with your customers Creating Desire turns "consultative selling" on its head. Learn how to truly engage your customers in a conversation about their business vs. just collecting information. Business owners want to grow sales, but many are focused on the wrong things. Learn five questions you can ask to refocus the conversation, show that you're an expert, and that you truly understand their business challenges.

Have you ever seen a TV commercial and immediately wanted to buy the product? How does that happen? Billion dollar brands have a tried-and-true process they use to get you to desire their products. Gerry O'Brion has worked on several billion dollar brands, and has distilled that experience into techniques you can use on every sales call.

Gerry will have you look at your customers with a fresh perspective. The fun, thought-provoking dialogue will generate real ideas you can use immediately. The presentation is packed with information, strategies and case studies about companies that are doing it right.

CREATING LEADERS AT EVERY LEVEL - BUILD YOUR LEADERS, BUILD YOUR BRAND
Six questions to ask about every decision.
Companies are just big collections of projects. Employees at every level are on the front lines of bringing those projects to life. Navigating decisions can be a challenge, especially when you're not the final decision-maker.

Your executives, your internal team, and your external customer all want something from you. Learn a simple, non-technical way to align your projects to your company vision, sell it to the executives, and be sure it will make you money.

Motivate your team and influence executives the same way expert marketers influence customers to want to buy their products. Gerry O'Brion has been a marketing executive for billion dollar brands, and has distilled that experience into strategies you can use to evaluate and gain alignment around projects that matter. His presentation will cover six questions you should be asking about every project.

Gerry will have you look at your projects with a fresh perspective. You will reexamine why your projects are important, and why that matters to your team and your company. The fun, thought-provoking dialogue will generate real ideas you can use immediately.

ON THE FRONT LINES: BUILDING A POWERFUL AND PROFITABLE FRANCHISE BRAND
Great franchise brands are built on the front lines with every customer interaction. The lowest paid employees can have the biggest impact on your brand - and on your sales. They should be your best marketing tool. Are they? On The Front Lines will give your franchisees the knowledge and tools to grow their franchise business while building a powerful brand.

They'll learn the formula used by the most successful franchise concepts to increase guest frequency and retention. They'll gain insights about hiring and motivating Millennial employees - turning them into your best brand-builders.

Inspire your franchisees to be the best they can be. Get them excited about their critical role in building a powerhouse brand. Whether you need increased compliance, improved execution, more engaged local marketing, or better customer service, this presentation will motivate your franchisees to take their game to the next level.

Gerry O'Brion is a nationally recognized speaker, author, and marketing expert who helps restaurants thrive. Having worked on several billion dollar brands, he translates that experience into strategies that build great restaurant brands.

  • Simple strategies for building a powerful franchise brand
  • Six steps to sales growth
  • Maximize the power of your front line employees
  • Align the interests of the franchisor and franchisee
  • Unlock the power of your franchise's "because"
  • Videos

    Biography Read more

    After years as an executive with billion dollar brands, Gerry now uses big company strategies to grow businesses of all sizes, regardless of their budget. His keynote address What Big Brands Know has helped thousands of business owners, CEOs, entrepreneurs, sales consultants and business owners.

    His presentations will help you develop an action plan to make your business stronger now and over the long term. Gerry will have you look at your business with a fresh perspective. You will re-examine how you are different from your competitors, and why that matters to your customers. The fun, thought-provoking dialogue will generate real ideas you can use immediately. The presentations are packed with information, strategies and case studies about companies that are doing it right.

    Gerry built his career growing big brands. After earning his MBA at the University of Michigan, Gerry began his marketing career at Procter & Gamble, working with brands such as Crisco, Tide, Mr. Clean, and Spic & Span. Next, he managed Coors Light, became VP of Marketing for Quiznos, and then VP of Marketing for Red Robin Gourmet Burgers.

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