Jack Trout

Jack Trout

World's Foremost Marketing Strategist
Fee Range
Call for Fee
Exact fee falls within this range
Traveling From

Program Descriptions

  • Positioning and The New Positioning
  • The Battle of Brands and the Tyranny of Choice
  • Why Differentiation is Critical to Survival
  • Slogans vs. Differentiating Ideas
  • Understanding how the Mind Works
  • The Many Ways of Differentiating a Product or Service.
  • How to use Differentiating Ideas Against Your Competition
  • The Importance of Sacrifice in Building a Strategy Case Studies and Lessons Learned when Big Companies get Into Trouble.
  • The Four Step Process to Building a Differentiating Strategy
  • Videos

    Biography Read more

    Jack Trout is the acclaimed author of many marketing classics published in many languages: Positioning: The Battle for Your Mind, Marketing Warfare, (updated in the 20th Anniversary edition), The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands. Big Trouble, A Genie’s Wisdom, and Trout on Strategy. Following the Second Edition of Differentiate or Die, he wrote In Search of the Obvious. The Antidote for Today’s Marketing Mess. His most recent book is Repositioning. Marketing in an era of competition, change and crisis.

    He is president of Trout & Partners Ltd. an international marketing consultancy based in Connecticut. He has consulted for such companies as Hewlett-Packard, Southwest Airlines, Merck, Procter & Gamble, Papa John’s Pizza and many others. He has consulted with the State Department on how to better sell America and in 2006 helped the Democrats regain leadership of the U.S. Congress. He continues to advise the current administration on strategy.

    Recognized as one of the world’s foremost marketing strategists, Trout is the originator of Positioning and other important concepts in marketing strategy. He has over 40 years of experience in advertising and marketing, and became a boardroom advisor to some of the world’s largest corporations and his worldwide consulting work gives him first-hand experience in a wide range of marketing scenarios. Jack Trout has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.

    Check Availability *

    *Same Business Day Response!

    Call Us 1-800-345-5607