Jeffrey K. Rohrs is a pied piper of marketing sensibilities and that rare breed of speaker who can both inform and entertain audiences of all stripes. His first book, AUDIENCE: Marketing In The Age Of Subscribers, Fans & Followers, explores the emergence of Proprietary Audience Development as a core marketing responsibility. Informed by Jeff's deep knowledge of brand, email, mobile, search engine, and social media marketing, the book is a must-read for CEOs and new marketers alike – anyone looking to gain a competitive advantage in today's ever-expanding marketing universe. Jeff has spoken around the world for such corporations as Microsoft, Disney, Coca-Cola, Sherwin-Williams, Calphalon and Best Western, among others.
In his role as Vice President of Marketing Insights for ExactTarget, a salesforce.com company, Jeff helped build the company’s content marketing and social media teams, and he continues to spearhead research and thought-leadership efforts worldwide. Jeff also co-created and continues to produce the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series, the industry’s first and longest-running examination of consumer relationships with brands through email, mobile, and social channels.
Prior to joining ExactTarget, Jeff served as President of Optiem, a digital marketing agency where his clients included Calphalon, Sherwin-Williams, and Things Remembered. Jeff is also a recovering attorney, bacon-lover, and die-hard Cleveland sports victim. Between flights, he lives in Lakewood, Ohio, with his wife, two kids, and a dog–all of whom miss him terribly when he’s gone.
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