Jennifer Golbeck

Jennifer Golbeck

Computer Scientist and Social Media Expert
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Program Descriptions

Going Social

Social media has transformed the way people use the web and the way they interact with companies. Gone are the days where a customer mails you a letter and waits weeks for responses; they expect nearly instant and in-depth interaction. Similarly, employees are on social media and the way they present themselves and your company can dramatically impact how you are perceived. In this session, Jennifer Golbeck, a leader in social media and analytics, offers five lessons for how your company can use social media to recruit the best talent and manage your brand.

Big Social Data

Part creepy and part surprise, this session looks at how scientists and companies are leveraging big social data to develop new insights into customers and what they want. Jennifer Golbeck, a world leader in social media research, tracks the rise of social networks and data analytics, how new computational techniques are revealing hidden traits of millions of people online, and how this impacts the future of business.

The Human Side of Cyber Security

Security experts often claim that people are the most unreliable part of their systems. Jennifer Golbeck, an expert in cyber security and human-centered technology design, asserts that the problem is not people behaving insecurely, but security systems that are designed with no concern for their users. She discusses the risks organizations face when humans aren’t the center of their security plans, and presents three simple changes that can make systems more secure and easier to use.

Why Book Jennifer Golbeck?

  • As a world leader in social media research and communication, Dr. Jennifer Golbeck shares with audiences ways to best leverage and the vast array of social data both in their personal and professional lives.

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    Biography Read more

    Jennifer Golbeck is an expert on social media, big data, online privacy, and the web. She is Director of the Human-Computer Interaction Lab and an Associate Professor in the College of Information Studies at the University of Maryland, College Park. Golbeck is a leader in research on how people use and interact online, and in developing artificial intelligence that builds new insights about social media users.

    Dr. Golbeck has published over 100 academic articles and several books about trust, social networks, and the web. She is a frequent guest on NPR and talk radio, and a guest host on the Kojo Nnamdi show on Washington DC's NPR affiliate WAMU. She is a regular contributor at Slate magazine and has spoken at TEDxGeorgetown and TEDxMidatlantic.

    She received an AB in Economics and an SB and SM in Computer Science at the University of Chicago, and a Ph.D. in Computer Science from the University of Maryland, College Park.

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