Jon Spoelstra’s reputation as one of the most innovative and successful sports marketers is well earned. He has demonstrated this at every stop in his career:
Mandalay Sports Entertainment. Currently, Jon is president of Mandalay Sports Entertainment, Pro Teams Division. Mandalay makes major movies (Seven Years in Tibet) and owns four minor league teams. One of the teams, the Dayton Dragons, set a record that had never been achieved before—it sold out every ticket to every game during a season. The Dragons have now sold out three straight seasons.
New Jersey Nets. As president and COO of the Nets for three years, Jon dramatically increased ticket and sponsorship sales. During his tenure, the team set its all-time attendance record. Sellouts at Meadowlands Arena increased from zero to 25. Local sponsorship sales went up from $400,000 to $7,000,000.
SRO Partners. Was founder and chairman of SRO Partners, a sports marketing consulting firm that works with teams in the NBA, NHL, MLB and teams in Japan and Spain.
Portland Trail Blazers. In the 11 years with the Blazers as Senior VP/General Manager, Jon helped make the front office a model for all team sports. During his time there, there was never a game that wasn’t sold out.
He has written three books. His newest book, Marketing Outrageously, How To Increase Your Revenues By Staggering Amounts, was released in July, 2001. It became a Wall Street Journal best-seller. ICE TO THE ESKIMOS is a general marketing book based on his sports marketing strategies that was published in June, 1997. The book is a lively blueprint on how to take any product that isn’t the best in its field and jump-start sales and profits. It has had five printings. SUCCESS IS JUST ONE WISH AWAY—a motivational book on how anybody can develop a passion for their job and life— in June, 1999.
Jon is a lively keynote speaker that can make audiences laugh, can make them take notes on their shirt sleeves, can make them think, can get them to leave with ideas they can use right now.
Jon was the focus of what was perhaps the strangest trade in sports history. Portland was in need of a guard to fill a hole created by injury. The guard that the Blazers wanted was the starting point guard for Indiana Pacers. The compensation to the Pacers wasn’t a player, but one week of Spoelstra’s time. Jon played a key role in the restructuring of the Pacers front office during that time frame.