Professionally speaking. . . Karl D. Speak is a global expert known for his pragmatic and unconventional approach to using brand as a leadership platform for gaining customer loyalty and employee engagement. Karl’s innovative work on corporate brand strategy, personal brand and internal brand building has been implemented in companies in 23 countries. His best selling book, Be Your Own Brand, is translated into 12 languages and has sold over 80,000 copies. In January 2011 a revised and expanded version of Be Your Own Brand was released to leverage the global success of the first edition and the growing popularity of personal brand.
As an accomplished presenter, Karl speaks to many different types of audiences around the world. His energetic style and wide-reaching knowledge of brand make him a favorite speaker with corporate audiences of marketing, sales, and executive teams.
Through Brand Tool Box, Karl has implemented his contemporary approach to brand management and internal brand building with a wide range of corporate clients. Clients such as 3M, LeadingAge, American Express, AT&T, BASF, BMW, Cabela’s, Cargill, Consumers Energy, EDMC, FedEx, Honeywell, IBM, ING, Mosaic, Motorola, Securian, Skandia, Sony Corporation, St. Jude Medical, Syngenta, Target Corporation, The Scotts Company, The Wall Street Journal, Toro, and Walgreens have benefited from Karl’s consulting and internal brand building programs.
Karl also serves as an “expert witness” in legal cases involving matters relating to brand. Karl holds a Masters Degree in Economics from the University of Minnesota. Karl has taught in the MBA programs at University of Minnesota, Saint Thomas University, and has been guest lecturer at University of Westminster in London, Capella University, ESADE University in Madrid, among others. Karl’s boardroom experience includes being a board member of Mesa Holdings, VocalEssence, MAP Consulting and serving as the chair of the board of The Design Management Institute.
Personally speaking. . . When not working you will find Karl on a golf course, making furniture, and wandering in the outdoors adding to his portfolio of outdoor photography.