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Michael Solomon

Michael Solomon, PhD

Leading Marketing Researcher and Author on Why People Buy
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Program Descriptions

Earthshaking Trends: What You Need To Know NOW About Keeping your Top Consumers
Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior so you don’t get left in the dust.

A Moving Target
Consumer behavior is a moving target, but understanding how “deep meanings” influence customers worldwide will improve your aim.

The Young and the Restless: Capture the Hearts, Minds and Wallets of Millennials
U.S. Millennials spend $600 billion per year, but their choices change faster than Lady Gaga changes her outfits. How can you adapt to connect with these “always on” but always changing shoppers?

We Really ARE What We Wear: How The Psychology of Fashion Influences Consumer Behavior
Customers literally choose from thousands of options. Fashion marketers need to dig deeper if they want to sync their offerings with what their customers seek.


Biography Read more

We buy what we are and we are what we buy.

Michael Solomon “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.

Much in demand as a keynote speaker, Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.

Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel (Levi Strauss, Under Armour), financial services and e-commerce (eBay, Progressive), retailing (H&M), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric.

He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

Michael’s most requested keynote, “Earth Shaking Trends: What You Need To Know Now About Keeping Your Top Consumers,” will help you to reach – and engage – fickle customers. He will show you how to harness the power of collaborative consumption. He will inspire you to turn customers from pawns into partners as you develop new products and communications strategies. Michael also shares his insights about current issues and challenges in consumer behavior in his other speeches:

• The Young and the Restless: Capturing the Hearts, Minds and Wallets of Millennials
• The Psychology of Fashion
• The Future of Social Media and Shopping
• Gamification and Other Ways to Energize Sleepy Customers (and Employees)

Michael is passionate about the extraordinary world of the ordinary consumer. He brings humor and arresting visuals to his keynotes to show how everyday behaviors are much more meaningful than you thought – and an essential pathway to grabbing the attention and loyalty of your customers. The marketing guru Philip Kotler summed it up when he stated, “Solomon has the mind of a scientist and the writing flair of a journalist.”

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The man is a scholar who is current and street-wise.” Joe Barstys, Manager, Customer Satisfaction.
-- Subaru of America

“Prof. Solomon…was able to make us think of new ways to use consumer behavior to frame our own activities…. He was able to inject humor to maintain attention yet did not deviate from the basic task at hand that was to educate and provoke thought.”
--V.P. Marketing, U.S. Cellular

“Michael’s session was our most popular segment of the day. He provided insight into the consumer of the future and how manufacturers and retailers need to think about adapting their marketing and go-to-market strategies to meet the changing consumer…. His presentation was engaging, relevant and thought-provoking.”
--Senior Human Resources Manager, Procter and Gamble

“…an enlightened resource on consumer motivations and shopping habits…. he brings forth new consumer insights that resonate with our diverse audience…. I highly recommend Mike Solomon as a speaker if you want your audience to be truly engaged as they learn about fresh, trend‐setting consumer insights that are impacting how marketers can use technology to better connect with today’s consumers.”
--Market Engagement Manager, Microsoft Advertising