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Monetizing Big Data: Advancing Your Data from Analytics to Algorithms
Data: everybody has more of it today than they did ten years ago, or even ten months ago. But what should you do with it? How can you make money with it? The first step is to reveal the wants and needs hidden inside the data, but the more important step is to convert those wants and needs into profitable services through algorithms. Algorithms will drive future profits but success requires creativity, something that doesn’t always come naturally to engineers. Patrick’s keynote program reviews a series of case histories and success stories where companies have made the leap from data accumulation to increased profits, inspiring creative ideas and offering tactical guidance for engineers and executives alike.
Global Mega Trends
Business and geopolitical mega trends are converging and overlapping, bringing implications in every aspect of life and business, and Patrick is well known for his ability to break down complex subjects into accessible and understandable language. And with his dynamic and engaging speaking style, Patrick’s mega trends (including “Big Data”) keynote is perfect as a high-level strategic and inspirational closing session for your upcoming event. Some of the primary mega trends include changing demographic profiles, the globalization of everything, increasingly empowered and connected citizens, accelerating technological advancements, resource depletion and global warming, unprecedented monetary and currency manipulation, and increasing business leverage.
Thinking BIG is the fastest path to success. Not just thinking a little bigger but thinking WAY bigger, because a fascinating domino effect begins when you 10x your goals. For starters, you tend to encounter far less competition because everyone else is too busy chasing “realistic” goals! Secondly, a positive mental attitude not only improves your own performance but also the performance of everyone else around you. And finally, your visionary focus will inspire countless others along the way. They’re all great reasons to set blatantly audacious goals and stroll towards them unimpeded. This motivational keynote will enlighten your attendees with fascinating research, energize them with inspiring case histories, and empower them with simple steps to take action.
Social Media Victories
The vast majority of business professionals spending time on Facebook and Twitter are just wasting time. For the most part, they’re using unfocused and ineffective tactics that do nothing to attract new clients. Meanwhile, a few are using simple but powerful strategies to explode their businesses virtually overnight. Patrick is passionate about finding these little known tricks – those juicy secrets – that transform social media from a relentless time waster to a reliable business builder.
Why Book Patrick Schwerdtfeger?
Patrick Schwerdtfeger is a leading authority on global business trends including big data, self-employment and the social media revolution. He is a keynote speaker who has headlined events for Bloomberg TV, Bank of America, Comcast Cable, Research in Motion (BlackBerry), Time Warner Cable and United Healthcare among many others, as well as dozens of conferences and conventions around the world. His programs focus on business trends, small business marketing and social media.
Patrick is the author of the award-winning book, Marketing Shortcuts for the Self-Employed (2011, Wiley) as well as Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has been featured by the New York Times, LA Times, San Francisco Chronicle, CNN Money, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.
Patrick has spoken at innovation and leadership events across the United States and Canada as well as destinations in Mexico, the Caribbean, Europe and India. He is best known for his motivational keynote about the social media revolution and its impact on consumer behavior and market leadership. Patrick’s strategic perspectives make his programs inspiring and thought-provoking for attendees.
Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. His programs consistently get strong reviews and leave attendees burning to put their new strategies to work.
Patrick’s expertise encompasses modern business trends and communication strategies. The intersection of these two explains the focus his books have on small business marketing and social media and also how today’s mega trends directly impact communication channels for large corporations and governments as well.