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Changing the Game: Learn How to Play in an Environment Where the Court has Bigger and Stronger Players
Today, more and more companies are merging to give themselves greater reach. Digital transformation, continuously evolving strategies, and constant innovation plague the B2B environment and companies are striving to understand more about their customers. However, the real challenge is trying to make the world smaller. If done successfully, B2B businesses will geographically expand, get closer to their customers, and use their unique operational efficiencies to their advantage. This is what the Golden State Warriors have done.
The Warriors were stuck at the bottom of the league by all metrics. Success would only be assured if there was a sea change in the entire organization and its strategy and tactics. Determined to rebuild the brand, ownership focused on strengthening the bond between the executives and the operating staff and reconstructing the relationship with the loyal fans. On the court, they began to rebuild their franchise around a player who had been passed over by an entire nation of Division I coaches because he appeared too small and too frail to compete at a collegiate level. This player, Steph Curry, ended up being a No. 7 pick in the NBA draft.
Instead of trying to compete, Steph Curry changed the game of basketball by making the court smaller to showcase his skills and unlimited range and using the limitations of the taller, more athletic players to his advantage. After only 7 years in the NBA, Steph Curry won the MVP Award and led the Warriors to their first NBA championship in forty years. This year, he led his team to an NBA record for most wins in a single-season. He is a three-time NBA All Star and holds numerous NBA records.
The Golden State Warriors are a perfect case study in organizational rejuvenation. They have learned how to play in an environment where the court has bigger and stronger players and have found tremendous success. Many B2B companies can learn from their leadership and managerial blueprint, changing the game in their own industries with their unique global brand, organization, team mentality, and talent pool.
Story Telling For Business Success
Great story telling is more than just entertainment; it is a highly powerful and vastly underutilized professional business tool. It is indeed the secret sauce that can propel your success - whether you are an executive, entrepreneur, sales manager, marketing & communications expert, artist, consultant, inventor, HR professional or assistant.
Unfortunately, by the time most people have entered business, stories, as professional tools, have been dismissed as too soft or suspect and have been replaced by soulless bullets and forgettable data. Yet, only stories and their telling can create the emotional experiences that make the important information embedded within the story memorable, resonant and actionable.
In this entertaining, enlightening and informative presentation, "StoryMan" Peter Guber shares his methodology of how to employ the power of the oral story to:
Peter Guber is the Founder and CEO of Mandalay Entertainment, the visionary multimedia venture spanning movies, TV, sports and new media. In 2010, Peter Guber, together with several partners, acquired the Golden State Warriors basketball team. In 2015, the Golden State Warriors won their fourth NBA championship. Guber is also owner and co-executive chairman of the NBA franchise that services the Bay Area. In 2012, Guber, together with Magic Johnson and other partners, became Co-Owner of the Los Angeles Dodgers, the storied Major League Baseball franchise.
Among the most successful executives and entrepreneurs in the entertainment and communications industries, Peter Guber personally produced or executive produced such landmark films as: Rain Man, Batman, The Color Purple, Midnight Express, Gorillas in the Mist, The Witches of Eastwick, Missing and Flashdance, which have resonated with audiences all over the world, earning over three billion dollars worldwide and garnering more than fifty Academy Award nominations. As a top entertainment executive, Peter Guber led Sony Pictures as Chairman & CEO; Columbia Pictures as President; Polygram as Chairman & CEO and Casablanca Record & Filmworks as Co-Owner and Co-Chairman. While at Sony, the company achieved an industry-best domestic box office market share of 17%, and led all competitors with the highest four-year total of Academy Award nominations ever for a single company.
A noted author, Peter Guber co-wrote the best seller, Shootout. In December 2007, Guber wrote the cover article for the Harvard Business Review titled, The Four Truths of the Storyteller. He also authored op-ed pieces for the New York Times and the San Francisco Chronicle. Guber recently released his third book, Tell To Win – Connect, Persuade, and Triumph with the Hidden Power of Story, which became a #1 best seller in the New York Times, USA Today, Wall Street Journal and on Amazon.com.
Peter Guber has also been a full professor at the UCLA School of Theater, Film and Television for nearly four decades. Among the many courses Guber launched is Navigating a Narrative World, bringing in experts such as Deepak Chopra , Pat Riley, Chris Anderson, Bran Ferran and dozens of other high profile guests to converse before graduate students from the schools of business, theater, film and television, law, and public policy about the importance of telling purposeful stories in their disciplines.
A passionate, humorous, and tireless motivator and speaker, Peter Guber has dedicated himself to coaching current and future leaders about the importance of telling purposeful stories to propel their business success.