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Changing the Game: Learn How to Play in an Environment Where the Court has Bigger and Stronger Players
Today, more and more companies are merging to give themselves greater reach. Digital transformation, continuously evolving strategies, and constant innovation plague the B2B environment and companies are striving to understand more about their customers. However, the real challenge is trying to make the world smaller. If done successfully, B2B businesses will geographically expand, get closer to their customers, and use their unique operational efficiencies to their advantage. This is what the Golden State Warriors have done.
The Warriors were stuck at the bottom of the league by all metrics. Success would only be assured if there was a sea change in the entire organization and its strategy and tactics. Determined to rebuild the brand, ownership focused on strengthening the bond between the executives and the operating staff and reconstructing the relationship with the loyal fans. On the court, they began to rebuild their franchise around a player who had been passed over by an entire nation of Division I coaches because he appeared too small and too frail to compete at a collegiate level. This player, Steph Curry, ended up being a No. 7 pick in the NBA draft.
Instead of trying to compete, Steph Curry changed the game of basketball by making the court smaller to showcase his skills and unlimited range and using the limitations of the taller, more athletic players to his advantage. After only 7 years in the NBA, Steph Curry won the MVP Award and led the Warriors to their first NBA championship in forty years. This year, he led his team to an NBA record for most wins in a single-season. He is a three-time NBA All Star and holds numerous NBA records.
The Golden State Warriors are a perfect case study in organizational rejuvenation. They have learned how to play in an environment where the court has bigger and stronger players and have found tremendous success. Many B2B companies can learn from their leadership and managerial blueprint, changing the game in their own industries with their unique global brand, organization, team mentality, and talent pool.
Story Telling For Business Success
Great story telling is more than just entertainment; it is a highly powerful and vastly underutilized professional business tool. It is indeed the secret sauce that can propel your success - whether you are an executive, entrepreneur, sales manager, marketing & communications expert, artist, consultant, inventor, HR professional or assistant.
Unfortunately, by the time most people have entered business, stories, as professional tools, have been dismissed as too soft or suspect and have been replaced by soulless bullets and forgettable data. Yet, only stories and their telling can create the emotional experiences that make the important information embedded within the story memorable, resonant and actionable.
In this entertaining, enlightening and informative presentation, "StoryMan" Peter Guber shares his methodology of how to employ the power of the oral story to:
Peter Guber is Chairman and CEO of Mandalay Entertainment Group. Prior to Mandalay, Guber was Chairman and CEO of Sony Pictures Entertainment, Chairman and CEO of Polygram Entertainment, Co-Founder of Casablanca Record & Filmworks and President of Columbia Pictures. Guber produced or executive produced (personally or through his companies) films that garnered five Best Picture Academy Award nominations (winning for Rain Man) and box office hits that include The Color Purple, Midnight Express, Batman, Flashdance, The Kids Are All Right and Soul Surfer. Mandalay's most recent release, The Birth of a Nation, premiered at the 2016 Sundance Film Festival and swept the two top prizes - the U.S. Dramatic Audience Award and the prestigious U.S. Dramatic Jury Award. The film sold to Fox Searchlight for a record breaking price.
Peter Guber is Owner and Co-Executive Chairman of the 2015 NBA Champion Golden State Warriors, an Owner of the three-time National League West Champion, Los Angeles Dodgers, and an Owner and Executive Chairman of Major League Soccer's Los Angeles Football Club (LAFC). He is an Owner of Dick Clark Productions a leading independent producer of television programming including such perennial hits as the American Music Awards, Golden Globe Awards, and So You Think You Can Dance. He is an investor, board member, and Chairman of the Strategic Advisory Board for NextVR. Peter Guber is Co-Executive Chairman, with Ted Leonsis, of the new esports ownership group, aXiomatic, which purchased the controlling interest in Team Liquid, one of the most successful global esports team franchises. He is Chairman of Mandalay Sports Media and a full professor at UCLA.
Peter Guber is a noted author with works including Shootout: Surviving Fame and (Mis)Fortune in Hollywood, which became a 7 year television series on AMC which he hosted. Guber wrote the cover article for the Harvard Business Review titled, The Four Truths of the Storyteller. Guber's most recent business book, Tell To Win - Connect, Persuade, and Triumph with the Hidden Power of Story, became an instant #1 New York Times bestseller.