Phil Lempert

Phil Lempert

Supermarket Guru
Fee Range
$20,001-$30,000
Exact fee falls within this range
Traveling From
California
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Program Descriptions

Trend Watch: The Future of Your Business

  • Technology at the Crossroads: Are you prepared to compete with savvy, informed customers?
  • America's Financial Report Card: What opportunities exist for your company to provide solutions to America's new financial model?
  • Micro-Advertising: How are you cutting through the clutter to compete in a digital, 24/7 downloadable and on-demand frontier?
  • Social and Economical Responsibilities: Is your company green or about to wilt?
  • The Aging of America: The first Baby Boomers turned 65 in 2010 - what does "boomer retirement" mean for your products, your customers and your labor force?

    How to Profit from Change in Uncertain Times
  • Rising prices and a sluggish economy have created a major shift in buying habits and consumer attitudes.
  • Profits depend on being a step ahead and anticipating how those shifts will affect your business.
  • How your consumers are using lessons learned since the Great Recession to get on the road to recovery. Lempert also examines what's changed forever and what has stayed the same.

    Changing Choices: A Look at the Retail and Consumer Marketplace
  • There is a new face in retailing and consumer products—and shoppers are loving it!
  • Non conventional food retailers like Home Depot, Trader Joe's, Dollar General, Walgreen’s and Walmart are stealing your customers
  • Thousands of new choices in consumer products focused on health and wellness have changed the landscape forever. In the rapidly shifting space, what is successful and why?
  • What retail formats are growing and which are declining? What are the next category busters to come and what is the next trend ahead in the consumer product space?
  • Are supermarkets and mass retails on the path to becoming tomorrow's dinosaurs?
  • Biography Read more

    For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru® Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.

    As one of America’s leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. For twenty plus years Phil has served as food trends editor and correspondent for NBC News’ Today show, reporting on consumer trends, food safety and money-saving tips, as well as showcasing new products, as well as regular appearances on ABC’s The View, FOX Business, Dr. Oz, The Oprah Winfrey Show, 20/20, CNN, CNBC, FOX, as well as on local television morning and news programs throughout the country. For almost two decades, he hosted the syndicated show Shopping Smart on the WOR Radio Network and now co-hosts the weekly Lost in the Supermarket podcast on iTunes.

    Phil Lempert was one of the pioneers of the new information media, founding SupermarketGuru.com in 1994. The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year. SupermarketGuru.com offers thorough food ratings, analyzes trends in food marketing and retail, and features health advice, unique recipes, nutrition analysis, allergy alerts and many other resources to help consumers understand their food, health, lifestyle and shopping options.

    Phil is the founder and editor of The Lempert Report, Food, Nutrition & Science, Facts, Figures & the Future, and The Food Journal. He is contributing editor of Progressive Grocer, which exclusively runs his trade columns and videos both in its magazine and on its website as well as a strategic alliance to develop and manage industry initiatives. He has been profiled and interviewed by USA Today, The New York Times, The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age, and is interviewed by hundreds of publications each year. He is also a columnist for Forbes.com and manages the Food Reference site on about.com.

    He has served on the Executive Committee of Michelle Obama's Chefs Move to School program. He is the founder and CEO of the Retail Dietitians Business Alliance; and has developed and manages Foodservice@Retail: The Great Grocerant educational program for the National Restaurant Association, hosts and manages the Most Innovative Product Awards for the National Confectioners Association, developed the Supermarket Chef Showdown for the Food Marketing Institute, created and managed the Spud Nation Throwdown Competition for the National Potato Council.

    Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include: Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival. He is currently working on his next book which documents the important relationship between Millennials and food - YOLO, The Intersection of The Jazz Age with The Millennials' Passion for Food.

    Phil Lempert graduated from Drexel University with degrees in Marketing and Retail Management and did his Post-Graduate studies at Pratt Institute. He worked at McDonald’s and Howard Johnson’s before joining his family’s food brokerage firm. Lempert went on to create Lempert Advertising, a full-service, award-winning advertising agency that specialized in food and retail branding, marketing and public relations.

    A resident of California, Lempert’s roots are in the Belleville, New Jersey dairy farm started by his grandfather. The family food tradition carried on through his father’s work as a food manufacturer, distributor and broker and then to Phil Lempert, The Supermarket Guru®.

    Philip Lempert has gained wide acclaim for his marketing savvy and broad experience. A distinguished speaker, he has addressed over 600,000 people over the past ten years, and is a respected analyst with an uncanny ability to identify and explain trends to both industry and consumers in a thought provoking and entertaining manner.

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