Phil Lempert

Phil Lempert

Supermarket Guru
Fee Range
$20,001-$30,000
Exact fee falls within this range
Traveling From
California
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Program Descriptions

Trend Watch: The Future of Your Business

  • Technology at the Crossroads: Are you prepared to compete with savvy, informed customers?
  • America's Financial Report Card: What opportunities exist for your company to provide solutions to America's new financial model?
  • Micro-Advertising: How are you cutting through the clutter to compete in a digital, 24/7 downloadable and on-demand frontier?
  • Social and Economical Responsibilities: Is your company green or about to wilt?
  • The Aging of America: The first Baby Boomers turned 65 in 2010 - what does "boomer retirement" mean for your products, your customers and your labor force?

    How to Profit from Change in Uncertain Times
  • Rising prices and a sluggish economy have created a major shift in buying habits and consumer attitudes.
  • Profits depend on being a step ahead and anticipating how those shifts will affect your business.
  • How your consumers are using lessons learned since the Great Recession to get on the road to recovery. Lempert also examines what's changed forever and what has stayed the same.

    Changing Choices: A Look at the Retail and Consumer Marketplace
  • There is a new face in retailing and consumer products—and shoppers are loving it!
  • Non conventional food retailers like Home Depot, Trader Joe's, Dollar General, Walgreen’s and Walmart are stealing your customers
  • Thousands of new choices in consumer products focused on health and wellness have changed the landscape forever. In the rapidly shifting space, what is successful and why?
  • What retail formats are growing and which are declining? What are the next category busters to come and what is the next trend ahead in the consumer product space?
  • Are supermarkets and mass retails on the path to becoming tomorrow's dinosaurs?
  • Biography Read more

    For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru ® , Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.

    As one of America’s leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. For twenty plus years Phil has served as food trends editor and correspondent for NBC News’ Today show, reporting on consumer trends, food safety and money-saving tips, as well as showcasing new products, as well as regular appearances on ABC’s The View , The Oprah Winfrey Show, 20/20, CNN, CNBC, FOX, as well as on local television morning and news programs throughout the country.

    Phil Lempert was one of the pioneers of the new information media, founding SupermarketGuru.com in 1994. The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year. SupermarketGuru.com offers thorough food ratings, analyzes trends in food marketing and retail, and features health advice, unique recipes, nutrition analysis, allergy alerts and many other resources to help consumers understand their food, health, lifestyle and shopping options.

    Phil is the founder and editor of "The Lempert Report," "Food, Nutrition & Science," “ Facts, Figures & the Future,” and “The Food Journal.” He is contributing editor of Supermarket News, which exclusively runs his trade columns both in its magazine and on its website; as well as a content partner with SN which includes custom consumer surveys and other projects. He has been profiled and interviewed by USA Today, The New York Times , The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age, and is interviewed by hundreds of publications each year. He is also a columnist for The Chicago Sun-Times, Huffington Post and Celebrity Cooking Magazine. He is on the Executive Committee of Michelle Obama's Chefs Move to School program.

    Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include: Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival.

    Phil is a spokesperson for ConAgra Foods and works with various ConAgra brands and their retail partners to help communicate strategies on saving money, healthier eating and food trend information to America's shoppers.

    Phil Lempert graduated from Drexel University with degrees in Marketing and Retail Management and did Post-Graduate at Pratt Institute. He worked at McDonald’s and Howard Johnson’s before joining his family’s food brokerage firm. Lempert went on to found Lempert Advertising, a full-service, award-winning advertising agency.

    A resident of California, Lempert’s roots are in the Belleville, New Jersey, dairy farm started by his grandfather. The family food tradition carried on through his father’s work as a food manufacturer, distributor and broker and then to Phil Lempert, The Supermarket Guru ®.

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