Essential Rules for a Web Presence That Wins
This program presents a selection of successful strategies and tactics for establishing a winning online presence, with Philippa sharing her latest research into what works at a practical level. The content is highly customized, with case studies and examples from your audience and industry. Plenty of time is allowed for questions.
Essential Management Rules for a Web Presence That Wins
Visitors to your web presence make decisions on an emotional basis, even if they quickly rationalize them. Yet many websites are dry, unappealing, and often frustrating. This program offers some considerations around your overall business model and management structure, which should be addressed before diving into details of strategy, design, and tactics.
Essential Strategy Rules for a Web Presence That Wins
Many decisions are involved in ensuring that you're investing wisely in your online presence, making the most of all opportunities, and maximizing your return on investment. This program presents a selection of effective strategies and tactics for ensuring a winning website and social media presence, including a couple that may be surprising!
Essential Content Marketing Rules for a Web Presence That Wins
Visitors to your web presence make decisions on an emotional basis, even if they quickly rationalize them. Yet many websites are dry, unappealing, and often frustrating. This program explores ways to personalize your visitors' experience, so that you can create and sustain meaningful (and profitable!) online relationships.
Essential Performance Measurement Rules for a Web Presence That Wins
Analytic and other evaluation tools for your web presence are in plentiful supply. However, most business owners remain unsure of how to measure their online success - and many don't even try to do so. This program discusses ways to explore the available information, interpret the data and apply your findings for optimal results.
