Rebecca Costa

Rebecca Costa

Author of The Watchman's Rattle
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Program Descriptions

Costa shows how accelerating complexity has led to higher rates of failure in business and in global financial markets. She then provides proven techniques for making complex, time sensitive decisions within the most urgent situations. Develop tools to identify rising complexity that causes the eventual gridlock within organizations.

From new procedures, safety regulations, insurance guidelines and spiraling costs to mergers and acquisitions, electronic records and telemedicine, Costa discusses the Business of Healthcare. She provides tactical strategies to navigate the daily advances in areas including telemedicine, electronic records, statistic based medicine, rationing, predictive modeling and social media.

Higher Education
Nowhere has accelerating complexity become a greater challenge than in higher education. From new IT requirements, laws and regulations, research methodologies and joint development with commercial enterprises to the spiraling costs of education, Costa demonstrates how the principles of ‘fast adaptation’ are used by today’s most successful institutions.

Rapid changes in technology, policy and procedures as well as economic and political landscapes have lead to new levels of complexity which many institutions and individuals are unequipped to navigate. Costa takes the principles of ‘fast adaptation’ creating applicable steps to overcoming each sector’s individual challenges. Technology
Gordon Moore was the first to forecast that data densities would double every 18 months. But can the human organism keep up? Rebecca Costa explains the principles behind ‘fast adaptation’ and arms executives with practical tools for managing accelerating complexity and high failure rate environments.

Whether it’s climate change, overfishing the oceans or the proliferation of nuclear waste, the environmental challenges we face have grown so complex that gridlock has ensued. Using examples from history, Costa details how complexity leads to confusion between what is fact and unproven ‘beliefs’. She demonstrates strategies and tactics for ‘fast adoption’ and ‘fast adaptation’ which instigate rapid and effective change.

Why Book Rebecca Costa>

  • It is almost impossible not to be riveted by her fascinating talks, which interweave scientific analysis, social issues, and "the genetic explanation"
  • With business world experience as the CEO and founder of her own marketing firm, she is renowned for her industry-altering work
  • She can offer unforgettable insights for almost any conference, including topics on healthcare, government, social justice, technology, and higher education
  • Rebecca is a highly educated, highly entertaining, and incredibly thought provoking futurist and business professional with technological as well as biological vision into the modern world, and how we can improve our current circumstances
  • Videos

    Biography Read more

    Rebecca Costa is an American sociobiologist who offers a genetic explanation for current events, emerging trends and individual behavior. A thought-leader and provocative new voice in the mold of Thomas Friedman, Malcolm Gladwell and Jared Diamond, Costa traces everything from terrorism, debt, epidemic obesity, and upheaval in the Middle East to evolutionary imperatives.

    Retiring at the zenith of her career in Silicon Valley, Costa spent six years researching and writing The Watchman’s Rattle: A Radical New Theory of Collapse. In her book, Costa explains how the principles governing evolution cause and provide a solution for global gridlock. When asked why the book has special  significance today, Costa claims, “Every person I know, rich or poor, educated or not, wants to know why our government gets more in debt, our air and water more polluted, our jails more crowded, our security more tenuous and our children more violent. We appear to have lost our ability to solve our problems. The Watchman’s Rattle offers a genetic explanation for paralysis, and prescribes a way out.”

    The success of Costa’s first book led to a weekly radio program in 2010 called The Costa Report™. The Costa Report is nationally syndicated by the Business  TalkRadio Network and VoiceAmerica and is currently one of the fastest growing radio programs on the West Coast.

    A former CEO and founder of one of the largest marketing firms in Silicon Valley (sold in 1999 to J. Walter Thompson), Costa developed an extensive track record of introducing new technologies. Her clients included industry giants such as Hewlett-Packard, Apple Computer, Oracle Corporation, Seibel Systems, 3M, Amdahl, and General Electric Corporation. Costa is known for her marketing work on the world’s first computer-aided design and manufacturing systems (CAD/CAM), computer networking, and first multimedia microprocessors.

    Raised in Tokyo, Japan, Costa lived during the Vietnam conflict in Vientiane, Laos, where her father worked in covert CIA operations. She attributes her ability to see the “big picture” to her cross-cultural education and upbringing. She graduated from The University of California at Santa Barbara with a Bachelor’s Degree in Social Sciences.

    Costa lives on the Central Coast of California with her beloved dog, Tonka.

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