Match Amazing Speakers
With Great Clients
How to Stay Relevant
PURPOSE: This is a fun, motivational, and insightful opening or closing keynote.
Ross Shafer says, “Best practices are a moving target. Relevant leaders are able to sustain growth because they can evolve and adapt more quickly than their competition.” If you are an organization that is dedicated to ‘making your mark’ on your industry, then developing a culture of ongoing relevance will insure your future.
Staying Relevant is different from being current. Being “current” is awareness. Relevance is taking action to make sure you matter to your customers, your clients, your members, and your teams. If you don’t matter to your constituents, they can go away and not care if you exist. Ross says, “Our team examines (18) different industries and we cross-pollinate trends, buying habits, and cool, disruptive practices for the purpose of enlightening organizations to the possibilities of extreme relevance.”
Which Industries Do We Study? Our clients tell us they are excited to hear about what is revolutionary in Financial Services, Healthcare, Technology & Software, Hospitality, Insurance, Restaurants, Automotive, Building and Construction, Energy, Manufacturing, Retail, Trade Associations, Agriculture, Food Processing, Fitness, Supply Chain Mgmt., Franchise, and Direct Selling. Learning effective tactics (from outside of your industry) will ignite fresh ideas within your own organization.
What Areas of Relevance Can We Talk About? We know that every organization has motivating initiatives already in place. We also know that you have unique pain points. Our breadth of experience allows us to provide relevant insight into a wide variety of operational & performance areas. Let’s talk about what you think will benefit your group best.
Why Book Ross Shafer?
ROSS SHAFER is a 6-time Emmy Award Winning Comedian and Writer. Pretty good for pet shop manager moonlighting as a comedian. In l984, a local TV station saw him and decided to hire him as an on-air host. Ross’ unconventional style was soon spotted by the networks and he moved to Hollywood to host talk/game shows for ABC, Fox, USA, and Comedy Central.
What Ross gleaned most from show business was how TV and movies reacted to emerging trends and human behavior shifts. So in l994, he began studying how customer emotional connections affected organizational growth (or extinction).
To that end, he has written 14 H.R. training films on customer service, motivation, and leadership. He is also the author of nine books, including his two newest BEHAVE LIKE A START UP…and SUCCESS: IT’s ON YOU.
Today, Ross is one of the most sought after keynote speakers on the subjects of Customer Empathy, Personal Motivation, Leadership and Business Relevance.