Ross Shafer

Ross Shafer

6-Time Emmy Award winning TV broadcaster & comedian, Author of (5) best-selling business books on growth, motivation, customer experience, and accountability
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Program Descriptions

Are You Still Relevant?
In this fun and enlightening Keynote, Ross dissects which organizations succeed, which ones fail…and the reasons why. Becoming Relevant (to both your customers and team members) can allow you to get a 2-year lead on your competition. Market relevance is the ONLY way to secure your growth in an ever-evolving economy. Ross unveils inspiring case studies that span the landscape of retail, manufacturing, B2B, construction, high-tech, and healthcare.

Absolutely Necessary: Bulletproof Tactics That Will Put You In High Demand
This is a personal and professional development program that will re-energize your team members and leaders. Maybe your industry practices have changed and you want to shift your collective thinking to ‘reinvention mode.’ Maybe you want to get Buy-In for revolutionary ideas. Maybe you want your team to become Absolutely Necessary contributors to your organization’s growth.

Beyond 'Customer Experience Mapping
The way customers now interact with technology (mobile, kiosk, digital push, ecommerce) has caused a tectonic shift in their buying habits. We coach organizations on the need to design, engineer, and execute a deliberate Emotional Customer Journey informed by those technologies.

'The Dashboard' Gets Turbocharged
The next generation of CRM analytics (customer relationship management) has evolved re: customer behaviours. 2020 companies are incorporating Social Listening, Predictive Analysis, Trend Spotting, Automated Marketing, Social Campaigning, Content Management, and Ethno-Analytics. These new tools can accelerate your revenue engine. Big Data and Digital Marketing will fuel your virtual sales force.

High energy and hilarious keynote - perfect for setting the opening tone or ramping up your conference's closing message. Ross Shafer's personal story will inspire your team members. He went from small town pet shop Emmy® award winning TV renowned business author and Hall of Fame speaker. He accomplished 'the impossible' by being a fierce proponent of taking personal responsibility in your professional and personal life. Ross will teach your team how to become World Class.

Ross hosts a select number of multi-day events for his high-end clients each year. Because Ross is a trained talk and game show host (having helmed over 1,000 network broadcasts) he is the perfect choice for moderating your executive panel discussions and complex award banquets. Ross will keep the programs lively and on task; drawing on his vast experience and lightening wit to navigate (and rescue) even the most unpredictable situations.

Ross is adept at handling back-to-back breakout sessions that may feature a myriad of presenters. He has hosted such luminaries as President George Herbert Walker Bush, Jack Welch, Colin Powell, Bob Dole, James Carville, Tom Peters, Marcus Buckingham, and Archbishop Desmond Tutu, to name a few. Since many high profile presenters are more comfortable being interviewed by a "pro," Ross is able to show the utmost respect from the opening introduction throughout the Q & A - yet he doesn't shy away from the probing questions your people want answered.

Finally, Ross is a popular favorite for hosting custom game shows. Not only do these formats lend themselves to imparting important training information about your company (in a fun way), they also encourage participation from the entire audience. Ask us how Ross and his game partners at Game Show America can create a custom "TV" show for you.

Why Book Ross Shafer?

  • Ross describes the innovations and attitudes necessary for leaders to stay relevant to their customers.

  • He talks about the power of personal and corporate transparency and inspires you to be more responsible and accountable for your efforts and the efforts of your team.

  • Videos

    Biography Read more

    Ross Shafer is a 6-time Emmy Award Winning Comedian and Writer. Pretty good for pet shop manager moonlighting as a comedian. In l984, a local TV station saw him and decided to hire him as an on-air host. Ross’ unconventional style was soon spotted by the networks and he moved to Hollywood to host talk/game shows for ABC, USA, and Comedy Central.

    What Ross gleaned most from show business was how TV and movies reacted to emerging trends and human behavior shifts. So in l994, he began studying how customer emotional connections affected organizational growth (or extinction).

    To that end, he has written 14 H.R. training films on customer service, motivation, and leadership. He is also the author of Nobody Moved Your Cheese, The Customer Shouts Back, Customer Empathy, Are You Relevant? 12 Reasons Great Organizations Thrive In ANY Economy, Grab More Market Share: How to Wrangle Business Away from Lazy Competitors and his latest, Absolutely Necessary: Bulletproof Tactics That Will Put You in High Demand. Today, Ross is one of the most sought after keynote speakers on the subjects of Customer Empathy, Personal Motivation, and Business Relevance.

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    “Ross did a tremendous job for us this year... we were very pleased with Ross and he was very polite and accommodating toward us.”
    --Summit Pet Product Distributors, Inc.

    “As evidence from the outstanding feedback from your session, our affiliates benefited tremendously from your session. Thank you for the knowledge and expertise you shared with fellow members of the organization. We appreciate your continued support.”
    --RE/MAX International

    “You were the hit of our convention. I had many of our members approach me after your presentation saying that you were the best speaker they had ever seen at a Carpet One event. After 33 conventions and dozens of world class speakers, that is quite a compliment. We thoroughly enjoyed having you and are extremely appreciative of your insight and your contributions to our members.”
    --Carpet One Floor & Home

    “I can’t express enough the positive impact Ross had on the group today. His presentation was outstanding! His unique ability to deliver such a dynamic message in that casual manner it truly unbelievable. Our CEO commented to me that it was the right message for the times we’re in.”