Sally Hogshead

Sally Hogshead

Fascinate: How to Persuade & Influence
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Program Descriptions

Professional Development, Sales, and Leadership
HOW TO FASCINATE: From First Impressions to Lasting Value
We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus.
Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary.
Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued.
When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave.
Sally explores the science of personal branding, based her original research of 100,000 people. Audiences will learn how to:

  •   Identify their personality’s top advantage
  •   Make stronger first impressions
  •   More quickly earn respect and trust
  •   Increase value among co-workers

This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.

Marketing and Business Trends
CAPTIVATE YOUR CUSTOMER: How Fascinating Companies Win the Moment
When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored.
In a competitive market, the most fascinating option always wins. How will your participants compete, and win?
Sally’s research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors.
Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.

Optional interactive exercise (for keynote 60 minutes or more):

THE 9-SECOND PERSONAL BRAND ANTHEM EXERCISE: How to Introduce Yourself with Value
Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, we’re actually damaging our personal brand.
Why? Because too few people realize how to immediately communicate their value.
In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction.
By the end of this session, every participant in the room will have created their own 9-seond “elevator pitch” to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.

Why Book Sally Hogshead?

  • Sally shows you how to reverse the usual model of communication and focus on how to start applying your strengths based on how the world sees you.

  • Drawing upon her 20 years of brand experience and market research, Sally teaches her step-by-step system for harnessing consumer attention.

  • She believes that to break through and stand out in any competitive environment, you must understand how to fascinate.

  • Videos

    Biography Read more

    Sally Hogshead believes the greatest value you can add is to become more of yourself. Sally created the Fascination Advantage®, the first personality assessment that measures how others perceive you.

    After researching over 600,000 people, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers-Briggs or StrengthsFinder, this test doesn’t measure how you see the world – but how the world sees you.

    Her recent book, HOW THE WORLD SEES YOU, was a #1 Wall Street Journal bestseller.

    The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

    At the start of her career, Sally skyrocketed to the top of the advertising elite, writing commercials that fascinated millions of consumers. At the age of 24, she was the most award-winning copywriter in the U.S., and opened her first ad agency at age 27. Her work still hangs in the Smithsonian Museum of American History. She frequently appears in national media, including NBC’s “Today” show and the New York Times.

    Sally is one of only 200 professional speakers since 1977 to be inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.

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    “I had well over 100 people come up to me and thanked me for bringing in Sally as the opening keynote for Content Marketing World. She set the bar high indeed. She is a true inspiration to me, as well as my team.”
    --Content Marketing World

    "A huge hit! Every single one of the CEO attendees and sponsors loved it."
    --UBM Channel

    “Fascinating! Sally showed our 1,500 small business owners how to use their unique individual strengths, and actively use them to grow their own businesses.”
    --Council of Small Business Enterprises

    "It was as if Sally had studied our work, our group and our culture for months...her ability to identify JUST WHAT WE NEEDED TO HEAR, in a genuinely interested and interesting manner was masterful. And it worked. There is already evidence that our typically jaded group not only heard her, but has started putting Sally's concepts into action. In a recent new business effort, we actively discussed using the 'triggers' to make our pitch more, well, more fascinating!"