Match Amazing Speakers
With Great Clients
What to Do When “Great” Isn’t Good Enough to Grow Your Business
Based upon Scott’s upcoming book “Create Distinction” (expanded and revised release of bestselling book, “Collapse of Distinction” — named by thirty major newspapers as one of the “Ten Best Business Books” of the year), Scott reveals why it is so difficult for customers to distinguish one competitor from another; then, he outlines the specific steps organizations and professionals must take to truly create distinction and establish superiority in a competitive marketplace.
How Leaders Transform Organizations When “Great” Isn’t Good Enough
With cutting-edge material from his upcoming book, “Leading Distinction,” Scott provides actionable plans, as well as innovative insights, on the specific steps leaders should be taking in today’s highly competitive marketplace to create greater productivity and profitability, while simultaneously providing a greater experience for both external and internal customers.
What Customers REALLY Want
From his research for his bestselling book, “What Customers REALLY Want,” Scott reveals the Six Disconnections between customers and the organizations where they do business. By understanding what separates you from your customer, and discovering how to bridge the gap, you move towards creating the “Ultimate Customer Experience®” — ensuring enhanced customer loyalty and greater profitability.
ALL Business is Show Business
Over a decade ago, Scott wrote in his first book of a concept he had already been pioneering to organizations since the mid-1980′s: The model of “show business” — of creating compelling emotional connections with the audience — was one ALL organizations should consider. In this program, Scott revisits the concepts and action steps required to earn standing ovations and encores from your audience of customers and colleagues — meaning engaged clients who refer and promote you, and a reduction of the costly expense of turnover through enhanced retention.
Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry.
Scott McKain’s calling is business – and his passion is platform presentations. He is a unique combination of vast speaking experience and new, cutting-edge information. His presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world’s most influential corporations.
In today’s Facebook/Twitter/social media world, a dissatisfied customer now has a platform to broadcast his or her opinions regarding your organization to the world instantaneously. In this environment, it’s never been more important to understand and execute the steps necessary to create the “ultimate customer experience.” McKain is one of about 150 living members of the Professional Speakers Hall of Fame. He was also recently recognized by Social Media Marketing Magazine as one of the fifty most influential marketing authors on Twitter and GenJuice, a leading resource for emerging professionals, as one of the “Top 25″ people for Gen Y and Millennial leaders to follow on Twitter.
There are a myriad of choices in the marketplace for prospects and customers seeking the products and services of your industry. So, how does your organization – and the professionals who work with you – stand out from the plethora of competitors?
In his book, Create Distinction, McKain takes a revolutionary approach by showing how organizations and individual professionals create differentiation in the marketplace. (Create Distinction is an expanded and revised relaunch of ‘Collapse of Distinction’, named one of the “Top 10 Business Books” of the year by the Miami Herald, Huffington Post, and other major media outlets and reached the number one spot on Amazon.com’s list of business bestsellers.)
McKain has appeared multiple times as a commentator on FOX News to discuss business, politics, and American culture. In his earlier career as a broadcast journalist, two million people saw his commentaries each week on 80 television stations in the United States, Canada, and Australia. He has also been a news anchor for a CBS-TV affiliate in one of the nation’s 25 largest markets.
McKain has been named as a “Hoosier Hero” in his home state because of his commitment to youth and philanthropy He was selected by Arnold Schwarzenegger to be the emcee and speaker for the Great American Workout, held on the White House lawn with the President in the audience carried live on CNN and NBC’s “Today” show. He also portrayed the villain in a film by internationally esteemed director Werner Herzog, acclaimed by critic Roger Ebert as one of the “best movies” ever made.