Sue Cook

Sue Cook

Innovative Expert on Customer Service Strategies
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Program Descriptions

Live for Your Customers: Beyond Lip Service
Understand the fundamentals to build and sustain a customer-focused organization. Learn how the best companies attract and retain customers. Take away actionable ideas to build customer loyalty.

Eight Vital Insights to Attract & Retain Loyal Customers, Inspire Your Team & Maximize Profits
Research-based insights on how successful companies hardwire the voice of the customer into their organization. Is your company easy to do business with? Strategies to make customer evangelists and the numbers.

Capitalize on Customer Trends: Tap into the Buying Power of Women, Boomers and the Y Generation
How well do you know your customers? Understand, reach and increase your share of customers. Insights and actions to reach the big spenders. Find out who is getting it right.

The Wow Factor: Customer Experiences as Marketing Strategy
Myths and realities of customer expectations. Three things to create memorable experiences for your customers. How to leverage word-of-mouth marketing. Session includes optional field trip.

The Innovation Imperative: Create a Culture Where Great People & Great Ideas Thrive
Innovation is ideas in action. Learn why achieving long-term profitability and growth is dependent on hiring and keeping great people. Insights into how brand leaders like Apple, Starbucks, Google build competitive advantage through creativity and innovation.


Biography Read more

Sue is president of Think Customer, a ground-breaking consulting practice pioneering innovative strategies to create customer-obsessed organizations. She is also is co- author with Roger Dow, President/CEO of the Travel Industry of America of Turned On: Eight Vital Insights to Energize Your People, Customers and Profits, a pragmatic guide to build customers for life, hire and keep great people and enhance shareholder value. In addition, Sue is co-owner of Travel Cruise Connections and leads small group road scholar programs for discerning travelers.

Sue is described as a no-nonsense business coach who thinks like a customer and tells it like it is. She cuts through the hype of today's buzzwords and inspires action. Known for her elegant simplicity, timeless wisdom and hard-hitting advice, Sue will move you & your team to action. An innovator by design, a pragmatist at heart, Sue delivers results.

Sue's compelling insights come from hands-on experience in high tech, healthcare, manufacturing, retail, financial services, small business and hospitality industries. Founder of Apple University, former President of The Tom Peters Group and co-founder of Jim Whittaker Discovery Camps, Sue is well-known for moving leaders from insight to action. Speeches, seminars, executive retreats and strategic consulting feature pragmatic ideas to build an unassailable competitive advantage.

To inspire leaders to stretch their boundaries and their imagination, Sue co-founded Discovery Camps with Jim Whittaker, first American to summit Mt. Everest and former CEO of the outdoor retailing giant, REI. Designed to foster radical innovation and creativity in business, Discovery Camps explore what it takes to drive the competition crazy and tap the full potential of people. “Sue believes "there is no limit to the service, quality, and innovation that turned-on people can deliver.”

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