The Generations People

The Generations People

Solving the Generational Puzzle, Baby Boomer, Gen Xer & Millennial
Fee Range
$20,001-$30,000
Exact fee falls within this range
Traveling From
California
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Program Descriptions

Rocking the Workplace: Managing and Leading Four Generations
If you think you’ve heard the generations topic before, guess again. The team that brought you the best-selling book, When Generations Collide, uses cutting-edge research, multimedia, stats and case studies to highlight what it’s going to take to attract and retain the best and brightest talent of every age.

The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work
Eighty million Millennials are flooding into the workplace and clashing with the generations already there. Learn the seven surprising trends that shaped this influential generation and the best tips and techniques for managing them.

Selling and Marketing to the Generations
Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect. This isn’t about inventing a new selling system—it’s about adding a generational lens to your already successful approach.

Just for Associations: Engaging Four Generations of Members
Generation gaps are making it nearly impossible to meet the needs of every generation of members. This program reveals how to connect with each cohort and create loyalty with every generation. You can’t afford not to see the association world through a generational lens.

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Gaining cutting-edge insights into what makes the generations tick, click and collide has never been more provocative, or more enthralling. Do you want an insightful presentation on the hottest talent trends accompanied by practical, applicable solutions? Are you struggling with generational gaps in recruiting, retention, or communication? Do you need to engage the newly-hired Millennials in the room without turning off the Generation Xers and Baby Boomers?

Boomer Lynne Lancaster, Xer David Stillman, Millennial Seth Mattison and team will present the insights and solutions you need in an unforgettable, entertaining style. T.V. anchor Diane Sawyer said The Generations People… “shine a light on the cultural age differences and makes it as exciting as a brave new world.”

It’s a lot easier to explore gaps between the generations when they are on stage together; and it’s easier to relate to the generations when each one has a voice.

The Generations People are a multigenerational team of experts and speakers. Individually and together they deliver highly customized, high energy keynotes and workshops that entertain and enlighten audiences and leave them with plenty of practical, take home solutions. Presentations are grounded in original research conducted through surveys, focus groups, and one-on-one interviews.

Leaders in the generations field, they wrote the best-selling book When Generations Collide and the newly released The M-Factor: How the Millennial Generation Is Rocking the Workplace (HarperBusiness, 2010).They have appeared on CNN, CNBC, and the TODAY Show, and in numerous publications including TIME Magazine, The Wall Street Journal and The New York Times. Their clients range from AARP to the IRS to Best Buy, Cisco, Coca-Cola, Deloitte, General Mills, VISA, and Wells Fargo.

A close-knit team who have been rocking the speaking field for over a decade, The Generations People provide you with a unique offering—your choice of…

  • Three generations: A Baby Boomer, a Gen Xer and a Millennial live on stage together
  • Two best-selling authors: Boomer Lynne Lancaster and Xer David Stillman
  • Two generations facing off: Boomer Lynne or Xer David speaking with Millennial speaker Seth Mattison, or
  • One speaker of your choice: Each of our presenters speaks individually and is adept at representing the voice of every generation—you choose the right fit for your event.

    Topics: Once you choose your speaker team you can select your topic. Each topic is customized to your event, audience, and objectives.

  • Rocking the Workplace: Leading and Engaging Four Generations. If you think you’ve heard the generations topic before, guess again. Based on the best-selling book When Generations Collide and years of research, this speech outlines the top talent trends on the horizon and what it will take to attract and retain the best and brightest of every age.
  • The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work. Based on the brand new best-seller, The M-Factor, this speech identifies the seven surprising trends that shaped the Millennials and the best ways to manage and engage this influential generation.
  • Selling and Marketing to the Generations. Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect with clients and increase sales.
  • Millennial Boot Camp: Millennial Orientation and Training. Millennial new hires need to understand all the generations if they are going to succeed and thrive in organizations. This class “just for Millennials” teaches them how to work with Traditionalists, Boomers and Xers, and how to plot a savvy career course through intergenerational minefields.
  • Just for Associations: Engaging Four Generations of Members. Generation gaps are making it nearly impossible to meet the needs of every generation of members, donors, and volunteers. Whether it’s signing up, communicating, or getting involved, this program reveals how to create loyalty with every generation.
  • TimesFour! Generational Corporate Entertainment Show. Enter a world where Pet Rocks, cell phones, and breath mints highlight the gaps between the generations like never before. TimesFour is a customized one-man comedy show that ties in everything from the CEO’s high school GPA to the latest company initiative, engaging audiences through the four generations of characters we live, work and play with.

    Our speakers: The Generations People are the first multigenerational speaker team to put Millennials, Generations Xers and Boomers on stage together where they clash and connect before your eyes…

    Lynne Lancaster (Baby Boomer) is the co-author of When Generations Collide and the newly-released The M-Factor with David Stillman. She is considered one of today’s foremost cultural translators and an expert on generational diversity. Lynne’s keynotes and workshops have enlightened audiences nationwide. She and her business partner have appeared on CNN, CNBC, National Public Radio, and the TODAY Show, and have been featured in The New York Times, The Wall Street Journal, TIME Magazine, and The Washington Post. Lynne was recently named a Top Five Speaker for 2010.

    David Stillman (Generation Xer) is co-founder with Lynne Lancaster of BridgeWorks, a company dedicated to speaking and consulting on generational issues for organizations ranging from AARP to the IRS to MTV. For over a decade he has been called on by business executives, politicians and the media to share his expertise on how to bridge generational gaps. His work has earned him gold medals at the NY Film Festival and he was recently named as one of “200 People to Watch.” Lynne and David’s new book, The M-Factor recently made the INC. Magazine best-seller list.

    Debra Fiterman (Millennial) was a key contributor and served as the voice of the Millennials for the recently-released book The M-Factor: How the Millennial Generation Is Rocking the Workplace (HarperBusiness 2010). She joined BridgeWorks after a successful career in Promotion Marketing with General Mills. She has an M.B.A. from the University of Minnesota and is a sought-after commentator in the media on generational issues.

    Seth Mattison (Millennial) Seth joined BridgeWorks as a featured keynoter after a successful career with the management consulting firm Pragmatek. He has conducted numerous interviews with Millennials and top business executives to discover firsthand the ways in which his generation is shaking up today’s business world. His clients include G.E., Prudential, and the University of Notre Dame.

    Joe Marlotti (Generation Xer) is a corporate comedian and star of the generational comedy show, TimesFour. Joe has performed as a headliner in the country's top clubs including The Improv, The Funny Bone, and The Punch Line as well as at corporate events for clients such as Anheuser-Busch, BMW, Cingular, Michelin, and U.S. Bank. Joe is known for hitting just the right tone with corporate audiences. His current role in TimesFour requires him to move convincingly between four characters ranging in age from early 20s to early 60s!

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