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Revealing The Invisible
(based on Toms Upcoming 2018 book Revealing The Invisible: How Our Hidden Behaviors Became The Most Valuable Commodity of the 21st Century
The most significant consumer trend for the 21st Century will be the sift towards massive digital ecosystems which provide hyperpersonalized experiences for consumers.
The industrial age mass-production model of consumerism that worked so well to scale the 19th and 20th Centuries is crumbling under the burden of its own complexity. Consumers no longer expect or accept being anonymous members of broad demographic categories. Instead the demand transparency, personalization, and frictionless transactions. In short, if you expect brand loyalty your brand must first be loyal to the consumer.
The companies that will succeed and prosper in this new era are the ones that own and have the greatest insight into the behavioral data of consumers, not as faceless mass markets but as individuals with very specific needs, desires, and personal objectives. These companies will turn the 20th Century concept of Brand Loyalty on its head, creating Loyal Brands that understand and respect each consumer at unimagined levels of detail and intimacy. The result will be an entirely new category of value that has the power to profoundly transform our lives, our economy, and our businesses—from personalized experiences in real time, to individualized medicine and autonomous healthcare advocates, to the development and protection of the consumer’s digital-self, to hyper-personalized products that know what you need before you know to ask for it.
In this model of hyper-commerce unimagined connections drive the success of the entire ecosystems—B2C as well as B2B—by demanding frictionless and individualized experiences, processes, and transactions. In 21st Century whichever business ecosystem delivers the least friction will win.
Far-fetched? Only if you discount the enormous power of new technologies such as Artificial Intelligence, machine learning, blockchain, cryptocurrencies, and behavioral business models which will use the invisible patterns in all of our behaviors to develop an intimate understand of what drives, us, where we see value, and how we want to experience the world.
Fascinating, engaging, and incredibly timely, Revealing the Invisible provides a front row seat to the future of business and our lives in the 21st Century.
While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to make sure that every human being (and every “thing” ) on the planet is connected to each other, fully educated, and economically engaged. What might this mean for the way in which we build our businesses, markets, and institutions for education in the future?
The Cloud is the hottest topic since the advent of the Internet. And nobody can speak to it with more insight, energy, and humor than Tom. It’s why HP, Microsoft, Gartner, Intel, Cisco and many others have asked Tom to keynote their organizations’ cloud events. Drawing on his book, Cloud Surfing, Tom paints a powerful picture of how The Cloud will change the way we live, work and play.
Come prepared for an enlightening and life-changing discussion about the importance of innovation and get ready to take a hard look at how issues of culture, generations, and leadership impact the way we innovate. Tom’s approach is insightful and cutting-edge, but be forewarned, at times unorthodox. It’s the reason Forbes.com called him a Business Visionary with an incisive view of world trade and why, in the words of his long time mentor Peter Drucker, “Tom makes you rethink not only your business but yourself.”
In this fast-paced keynote, Tom will show you how we constantly fail to take into account the simple nuances of behavior that ultimately act as the real catalysts for change. From the pyramids to the Cloud, he will take you on a journey of understanding that will ultimately enable you to break free of the limits we place on our view of how inevitable radical change is and how we can factor its implications into the growth of our business and our lives, for the better.
Tom Koulopoulos is acknowledged as one of the industry’s leading futurists. He is the author of ten books and founder of Delphi Group, a 25-year-old Boston-based think tank, which was named one of the fastest growing private companies in the US by Inc. Magazine. Delphi provides advice on innovation practices and methods to Global 2000 organizations and government agencies. Tom is also a columnist for Inc.com, an adjunct professor at Boston University Graduate School of Management, an Executive in Residence at Bentley University, the past Executive Director of the Babson College Center for Business Innovation, and past Executive Director of the Perot Systems Innovation Lab, which was acquired in 2009 by Dell Computer.
Named one of the industry’s most influential consultants by InformationWeek magazine, his articles and market insights appear frequently in national and international print and broadcast media such as BusinessWeek, The Wall Street Journal, Forbes, The Economist, CNBC, CNN and NPR. Geoff James of CBS Interactive Media called Tom “one of the truly deep thinkers in the arena of technology and culture.” Forbes.com named Tom one of its Business Visionaries with “an incisive view of world trade…”
Mr. Koulopoulos’ ten books include his most recent, The Gen Z Effect; Cloud Surfing; The Innovation Zone; and Corporate Instinct.
His work has been praised by luminaries such as Peter Drucker and Tom Peters who called his writing “a brilliant vision of where we must take our enterprises to survive and thrive.” And according to the late Peter Drucker, Tom’s writing “makes you question not only the way you run your business but the way you run yourself.”