Tony Alessandra

Tony Alessandra, PhD

The Platinum Rule & Collaborative Selling
Fee Range
$15,001-$20,000
Exact fee falls within this range
Traveling From
California
X

Program Descriptions

The Platinum RuleTM: Relationship Strategies for Connecting with Anyone
Personality differences: they're what make life so rich and fascinating and often so frustrating, too. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. Everyone knows the Golden Rule: "Do unto others as you would have done unto you." But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum RuleTM. "Do unto others as they would like done unto them!" Once you understand and master The Platinum RuleTM, you'll be able to build bridges to people of any style in any personal or business situation.

Collaborative Selling: How to Gain the Competitive Advantage in Selling
Selling today requires creating long-term customers rather than one-shot sales. It has evolved from a transaction mentality to building relationships; from persuading and telling to problem-solving and helping; from low-price selling to value-added selling. In this dynamic program, Tony shows audiences how to move beyond traditional selling to Collaborative Selling by practicing the key skills that turn the customer's perception of the salesperson from a peddler to a solution consultant.

Customer Loyalty: How to Get and Keep Customers... For Life
Turn your customers into business apostles who "preach the gospel" according to your company. Tony focuses on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction which leads to customer loyalty.

Why Book Tony Alessandra?

  • He as a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing.

  • He has successfully combined cutting-edge know-how and proven psychology to give salespeople the ability to build and maintain positive relationships with clients and prospects.

  • Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.

  • Videos

    Biography Read more

    Dr. Tony Alessandra is two speakers in one... a professor and a performer, or as one client put it – he delivers college lectures in a comedy store format. Dr. Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively impact their relationships with prospects, customers and co-workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will "preach the gospel" about your company and products; and how to out-market, out-sell and out-service the competition.

    Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.

    In addition to being president of 
    Assessment Business Center, a company that offers online 360º assessments, Tony is also a founding partner in the Platinum Rule Group—a company which has successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects.

    Dr. Alessandra is a prolific author with 27 books translated into over 50 foreign language editions, including the newly revised, best-selling 
    The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); andCommunicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Optimism Advantage (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool - The Platinum Rule®.

    Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the 
    Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the "Legends of the Speaking Profession," in 2013, for the 4th year in a row, he was selected as one of the Top 5 Sales/Marketing/Customer Service Speakers  by Speaking.com, and in 2010 Tony was elected into the inaugural class of the Sales Hall of Fame

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