Gabe Zichermann is a Customer Engagement Tech Strategist and Keynote Speaker whose latest TED talk tackles an issue facing more than 800 million people, addiction. Addiction is a disease that has been present since the beginning of time and has managed to continually evolve into a plethora of forms. Gabe uses the acronym BEST to break down the answer to the age old question, “Why is it so difficult to beat addiction?”
Bias – “Everyone is sure they know why addiction exists…” Addiction is not one thing, yet everyone believes there is a one-size-fits all cure.
Economy – “We live in an addiction economy…” Capitalism has leveraged the idea of addiction. Every company wants you to use their product/service and no other.
Stigma – “We think of addiction as ‘the other’…” Addiction does not effect just one type of person/class/race etc. We have all been conditioned to become addicts.
Technology – “We have always used technology to make things more addictive…” Technology has always been used to make drugs stronger. However, technology has become the addiction in and of itself.
To find out how Gabe uses AI algorithms to conquer addiction and develop individually tailored addiction solutions, watch the TED talk below.
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