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WHEN GENERATIONS CONNECT
COMMUNICATING ACROSS GENERATIONAL DIVIDES
Four distinct generations are working together shoulder to shoulder, each with a unique set of attitudes, values and work styles. It used to be that older workers were bosses and younger ones took orders. Now, roles are all over the board and rules are being rewritten. Organizations are feeling the pain of generations as they struggle to manage productivity and morale while maintaining high standards of quality and service in a challenging economy. When Generations Connect demonstrates not only why it’s important to understand what shaped the generations, but why they behave the way they do. Find out how generation gaps hit the bottom line. Learn what to do about the approaching talent gap; grasp the keys to retaining the generations you need most and discover how to convert this form of diversity from an obstacle into an opportunity.
BREAKING INTO THE MILLENNIAL MIND
STRATEGIES FOR RECRUITING, RETAINING AND MOTIVATING
Business is being rocked by a powerful generation that is going to comprise 75% of the global workforce by 2025. Millennials (born 1980-1995) – the first generation to rival Baby Boomers in population size – are showing up at work with their own set of attitudes, expectations and values. Tech-savvy, demanding and ambitious, they’re bringing with them an entirely new way of doing business. How prepared are Gen Xers, Baby Boomers and Traditionalists to manage them? Breaking Into the Millennial Mind offers strategies for recruiting, retaining and motivating this influential new workforce. Companies that are forewarned and forearmed will reap the rewards of the Millennial generation’s talents and their creative and pragmatic approach to the world of work.
EMERGING GENTRENDS + WHY THEY MATTER
Each generation has left a unique footprint on the fabric of our society. Shaped by their unique generational personalities, the lasting legacies can be traced back to impactful trends that different generations have championed. This presentation will examine some of the freshest trends that have been identified by our generational junkies. From Millennials and their disruption of hierarchy that has ushered in the era of the network, to Boomers and the way they continue to rage against aging and redefine what it means to retire, Trend Talks will shed light on these fascinating trends and examine their potential influence on the workforce, marketplace, and our culture in general.
SELLING AND MARKETING TO THE FOUR GENERATIONS
To truly understand their customers, salespeople must think beyond income level, education, buying preferences, and spending habits. The best salespeople need a clear understanding of who the generations are in today’s marketplace, how they differ, and how their unique needs play out in the sales process. This presentation helps audiences understand which sales approaches and techniques appeal to each of the four generations by demystifying generational marketing and offering hands-on advice for marketers and salespeople who want to think in new ways about reaching these diverse demographics of customers and clients.
LEADERSHIP FOR EVERY GENERATION
Leadership today is more complicated than ever before. It is no longer necessarily determined by one’s position on an organization chart or skills and experience on a resume. With roles constantly changing, being a leader can simply mean being reliable and responsible, regardless of age or rung on the corporate ladder. From attitudes about loyalty to staying on the cutting edge, each generation brings unique leadership traits to work. While some try to figure out which generation’s way of leading is best, in reality no generation is better or worse; they’re just different. Our speaker(s) will help you identify the obstacles and opportunities for leadership within each generation and understand the potential impact everyone can make as a leader.
REVERSING THE FLOW OF GENERATIONAL LEARNING
While many generational training sessions talk about how organizations can change their tactics to cater to the new generation entering the workforce, very few teach Millennials about the more experienced employees in their workplace and how best to work with them. This true “two-way street” mindset fosters an environment of respect, effective communication and team synergy. Millennial Boot Camp is an interactive, entertaining educational program for Millennials, taught by a Millennial expert on the BridgeWorks team. Millennials will learn first-hand from a member of their own generation about Traditionalists, Baby Boomers and Gen Xers and gain strategies on how to best communicate with each generation.
MEET THE NEXT GENERATION
The Millennials are here and are making their mark on the world and the workplace. But a new generation is ready to shake things up once again. Gen Edge (the generation born after 1995) is poised to be the most driven, competitive, and resourceful generation to date. They have already lived through a recession and witnessed multiple terrorist attacks on the home front and across the globe. Raised by hyper-realistic Gen X parents, they’ll be forgoing participation awards and focusing on real results. Though they’ve been immersed in a highly connected world of technology their whole lives, Gen Edgers are surprisingly adept at knowing when to unplug. The research is ongoing, but all signs point to Gen Edge being a force to be reckoned with. This presentation will give you an intro into a fascinating new generation that is proving to be incredibly sharp, down to earth, and determined to succeed.
JUST FOR ASSOCIATIONS
ENGAGING FOUR GENERATIONS OF MEMBERS
Associations exist primarily to serve their members. But serving is tougher today as key resources are shrinking and government has taken a diminished role in funding programs. In addition to these challenges, today’s associations are made up of four diverse and outspoken generations of members. While Traditionalists and Baby Boomers have been loyal attendees for a long time, Generation Xers, and Millennials are proving tougher to attract and retain. Putting on a great conference or convention is no longer enough.
The key is figuring out the right scale and combination of services needed to satisfy each generation of members. How do the expectations of each generation differ around engagement—working relationships, time commitments, and returns they should expect from association membership? The ability to capitalize on each generation’s energy, expertise, and leadership potential has never been more critical.
4GIVING: RECRUITING FOUR GENERATIONS OF DONORS
Nonprofit organizations suffer the same frustrations and face the same workplace problems as profit making companies. To be effective, nonprofits need good leadership, strong management systems, marketing savvy, and an ongoing commitment to excellence. They also need to understand what motivates four generations of staff, volunteers and donors to give their time and their money. Awareness of generational differences is crucial to organizations that must compete for well-qualified and loyal workers when resources are limited. What messages will attract skilled workers to the nonprofit world? What does it take to make connections with Traditionalists, Boomers, Generation Xers, and Millennials, so they not only donate but also keep giving? How does acknowledging donors of each generation differ? Board members, staff and hands-on service providers will learn to reach across generation gaps and build lasting bridges.
￼INDUSTRY SPECIFIC SPEECHES
BridgeWorks works hard to customize presentations that resonate with every industry and client. Sometimes, generational issues experienced in a particular industry can be incredibly specific. In response to that, we’ve created a few presentations specific to the industries of hospitality, finance and healthcare.
FROM HANDSHAKE TO HASHTAG
HOW THE GENERATIONS ARE TRANSFORMING THE WORLD OF HOSPITALITY
It’s no secret that each generation has a distinct generational personality, and we’re seeing more and more the impact that these personalities have on everything from the way they do business to the way they enjoy their leisure time. It’s important that leaders in the world of hospitality understand the key differences between the generations and their unique expectations. From Handshake to Hashtag will explore how generational trends are impacting the hospitality space and what leaders can do to stay ahead of the trends by:
As a Millennial and generational expert, Hannah Ubl thrives on studying what motivates, forms and challenges her complex generation. Her passion and mission is to use a healthy blend of stories and stats to help people gain a deeper understanding of one another. Her research has unearthed valuable tips and actionable solutions for multi-generational workplaces, and key strategies for marketing and reaching more generationally diverse client bases.
A well-rounded generational expert, Hannah is especially knowledgeable about generations as they relate to healthcare, marketing and sustainability. But Hannah doesn’t draw the line there. She has delivered her dynamic presentations in companies such as Cisco Systems, GE Energy, Ralph Lauren, BlueCross BlueShield, and Securian. Hannah is driven by the "a-ha" moments during speeches when audience members who seemed reticent at first can be seen nodding and smiling in appreciation during presentations.
Hannah's no stranger to nicknames, and the one that stuck? Research Hound. She's constantly digging up cutting-edge articles on the generation topic and sharing them on social media. Hannah heads up BridgeWorks’ social media efforts and is heavily involved in researching generational differences on a global scale in countries such as Brazil, India, China and Russia. She is also the research lead on one of our key research initiatives, looking at the generation after Millennials, Generation Edge.
Hannah graduated from Boston University where she studied advertising and environmental science. A weird combination? Absolutely. But that’s who she is – a unique blend of technical, communication (and generational) knowledge. In her spare time, she can be found coaching for the Lakeville North High School speech team, reading in her favorite haunt or persuading her friends to join her at “After Dark” – the adult night at the Science Museum.