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Scott McKain |
| All Business Is Show Business, What Customers Really Want |
Scott McKain talks about the importance of creating compelling experiences in today's business environment. His viewpoint is the result of a tremendously successful business career and three decades of broadcasting experience, combined with over 2,000 speeches to the world's most influential corporations. Scott’s interactions with today's most successful business leaders and personal interviews with top celebrities have given him the unique perspective necessary to develop his business philosophy "ALL Business is Show Business™".
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