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Speakers & Entertainment Bureau
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Martha Rogers, PhD |
| International Thought Leader in Customer-Focused Business Strategy |
Recognized for the past decade as one of the world’s leading experts on customer-based business strategies and growing customer value, Dr. Martha Rogers is an acclaimed author, speaker, and founding partner of Peppers and Rogers Group. Rogers helps corporate executives compete in the Information Age, get a payoff from their CRM software and technology, build the value of their customer base, and cascade the changes needed in an organization to realize ROC – the return on the investment companies make in their customers.
Read Full Bio
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BOOKS |
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Relationships |
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Retail |
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Business Leaders |
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| The Next Level Of Relationships: Maximizing Return On Customer
Customers: The Scarcest Resource
Rethinking Business Strategy in a Customer-Centric World
Maximizing Customer ROI: Getting Your Money's Worth
One-to-One Demand Chain Management: A Corporate Strategy
The New Leadership Challenge: Building Customer Relationships in a Soft Economy
One-to-One Relationship Management |
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