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Jack Sims |
| Leading and Growing Businesses into BIG BRANDS |
With over 30 years of practical experience of growing businesses into Big Brands, Jack Sims helps companies achieve an unfair advantage—to get customers to buy products, goods or services, and pay a premium price for the privilege! We pay $3 for a cup of Starbucks Coffee, but we could have paid $1.50 at our local deli… Tylenol charges us 50% more than its competition and it's basically the same medication... Why? These products are the Brand Leaders in their category and they also have Top of Mind Awareness.
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