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Leonard Berry, PhD |
| Professor of Marketing, Former AMA President, Author |
Dr. Leonard Berry can show you how to create a framework for improving service quality. He drew on his personal onsite observations of numerous companies' strategies and practices to establish a system that is implemented through an organization's structure, technology and employees. Dr. Berry is Professor of Marketing and Director of the Center for Retailing Studies in the College of Business Administration at Texas A&M. Berry has been identified as the most frequent contributor to the services marketing literature in the USA.
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