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Sergio Zyman |
| Marketing Zealot, Former CMO of the Coca Cola Company |
Sergio Zyman is the former Chief Marketing Officer of The Coca-Cola Company. Over the course of 30+ years of hands-on marketing experience, Zyman conceived a revolutionary set of principles that are proven to translate marketing strategies into positive business results. He rejects the old rules of the industry that conceptualized marketing as an art form with vague commercials and awareness messages. Zyman passionately advocates a vision of scientific, process-based marketing as the driver of sales and profits and the centerpiece of business.
Read Full Bio
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| A Down Economy: The Lazy Marketers Lame Excuse
Private Equity: It’s Not About “Managing the Business”
Why Marketers Need to Be More Like Politicians
So You’re On The Health & Wellness Bandwagon? Going Beyond Trends to Generate Growth
Green Marketing: The Good, The Bad and The Ugly About Going Green
...and Many More!
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