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Philip Kotler, PhD |
| Professor of International Marketing |
Dr. Philip Kotler has traveled extensively throughout the world advising and lecturing many companies about how to apply sound economic and marketing science principles to increase their competitiveness. He has also advised governments on how to develop and position the skill sets and resources for global competition. Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University and the prolific author of ten books on marketing.
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| Principles of Marketing
Social Marketing: Strategies for Changing Public Behavior
The New Competition
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