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Harry Beckwith |
| Brand Consultant, Author: Selling the Invisible |
Harry Beckwith works as a branding consultant with Fortune 500 companies to improve service quality throughout the world and help businesses communicate more effectively. He helps company identify their most meaningful distinction so their prospects know and understand that point of difference-and respond strongly to it. Harry authored the critically acclaimed international business bestseller, Selling the Invisible. His firm advises clients on positioning, branding, customer retention and communication strategies.
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