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Speakers & Entertainment Bureau
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James Gilmore |
| Mass Customization & Experience Economy Expert |
Jim Gilmore works with management teams to grasp the nature of the emerging Experience Economy and envision their role in it – whether it be staging experiences, guiding transformations, or mass customizing any economic offering. He is co-founder of a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Gilmore is a frequent speaker at professional society and trade association conferences, as well as executive education programs of individual companies.
Read Full Bio
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| The Experience IS the Marketing
Welcome to the Experience Economy
Work Is Theatre
Going Beyond the Experience
Understanding Customer Sacrifice
Mass Customization
The Four Faces of Mass Customization
Cultivating Learning Relationships
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