- Andrea is a nationally-recognized expert and speaker on culture, customer centricity, employee engagement, and communications.
Andrea Olson is the CEO of Pragmadik, where she leads a team of customer-centricity, culture and communications experts, while overseeing the vision, strategy, and roadmap of the company’s growth strategy and brand.
Andrea Olson is a nationally-recognized expert and speaker on culture, customer centricity, employee engagement, and communications. She has been the featured speaker and facilitator at a wide range of events including TEDx, CultureCon, The Financial Brand Forum, Taylor Corporation Marketing Summit, and The Trustbelt Conference, to name a few.
Andrea’s most recent book, “The Customer Mission”, provides an easy, enlightening read on how to build a customer-centric organization and better engage employees for sustainable growth.
For consumers, “good service” is simply delivering what they expect. But when two out of every five consumers say they are willing to walk away from brands that just provide a satisfactory experience, it’s obvious that “good service” isn’t good enough. That’s why organizations are pouring money into new technologies and focusing on employee training to improve their experience. Unfortunately, these investments frequently fail to yield the level of growth that’s expected, nor dramatically improve wallet share.
Companies obsess too heavily on process and not enough on the people they are targeting. Organizations need a radical shift in their understanding of the customer’s mentality. This keynote will explore consumers’ hidden needs, showing you step-by-step how to fuel a unique new strategy and create a culture that will effectively differentiate and grow your brand.