The Unconscious Power of Brands
Join Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands as he discusses the biggest myths in consumer psychology, the real meaning of emotions, how consumers make brand decisions, and how understanding the unconscious can help build stronger brands.
Daryl Weber is author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands which explores the unconscious side of brands in a way that’s inspiring for creative marketers. He’s a branding consultant whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers, and many more.
As a speaker, Weber's eye-opening and entertaining talks have had profound impacts on audiences around the world. He makes the science of brains and brands not just easy to understand, but fascinating and easily applicable. Through simple language, real world examples, and engaging storytelling, Weber shows audiences the power of the unconscious side of brands, and how they can uncover and tap into this often ignored engine for brand growth.
He was formerly Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company’s global billion-dollar brands. Prior to that, he was Director of Strategy at Redscout - a boutique brand and innovation consultancy where he advised Fortune 500 companies on new product innovation and brand positioning.
Weber has a BA in psychology from Columbia University and resides in Atlanta with his wife, Jennifer, and son, Avi. You can follow him on Twitter @BrandedCortex.