One of the most important female marketers in sports, Dawn Hudson is the chief marketing officer at the National Football League and the former president and CEO of Pepsi Cola North America. She helped revolutionize marketing and tie-ins with sports organizations. During her 11 years there, Pepsi’s sponsorships included NFL and Major League Baseball deals, along with Mountain Dew’s support of action sports. From the “Joy of Cola” to the return of the “Pepsi Challenge,” her impact on advertising and communications within the beverage industry is legendary. Under her leadership, Pepsi also maintained its status among the most purchased brands in the country. She has had an enormous impact on our lives as consumers, television viewers, and beverage drinkers.
A veteran marketing and advertising executive, Hudson has more than 20 years of strategic brand-building experience behind some of the world’s best-known brands, and she is a champion of smart innovation and growth. Exclusively represented by Leading Authorities speakers bureau, she speaks with electricity about the power of marketing and the influence of product branding on an industry. She shares insights on turning adversity into an advantage (she views marketing as one of the best weapons to beat consumers’ growing disaffection for 30-second TV ads), building a global brand, and creating a diverse workplace. Energetic and engaging, her near-photographic memory allows her to present material in an extemporaneous style so she can connect with her audiences. Given her influence with many top sports execs, Hudson also brings years of savvy to every presentation.