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Donald Cooper

Donald Cooper

Powerful Insights of HUMAN MARKETING®
Fee Range
Exact fee falls within this range
Traveling From
Ontario, Canada

Program Descriptions

The 8 Essential Steps to Finding, Leading, and Keeping a Top-Performing Team
Whether your business is large or small, not having the right people in every position carries a huge bottom‐line cost in lost business, inefficiency, missed opportunity and frustration! Managing any business today is tough…and getting tougher. Without the right team, we’re in big trouble! According to the CEO of Manpower Inc. (the world’s largest HR services provider), this problem is not going away any time soon. He predicts that, “The talent crunch is real, and will last for decades. In ten years' time, we’ll see many businesses failing because they’re unable to find the people they need.” Sadly, many business owners and managers have convinced themselves that, “You just can’t get good people any more!” They’re in denial and they’ve given up! The truth is that the best people have to work for somebody…it’s just that we have to deserve them.

Human Marketing®: How to Increase Market Share & Profitability in Good Times and Bad!
Whether you sell to consumers or to other businesses, your customers are more demanding, more confused, more time‐compressed and more cynical than ever before. They want your best service and your best price...and they want it now. On top of that, you have way too many competitors, you all look pretty much alike...and some of you aren’t going to make it! So, to succeed we must stand out. We must create compelling value and experiences that make powerful connections with our target customers. Simply put, we must be extraordinary. Mediocrity is no longer an option. Then, we must communicate our value in a way that ‘grabs’ our target customers, clearly differentiates us from our competitors and makes us ‘famous’. And we have to do all of that on a tight budget , so that we grow our bottom line.

Myths, Lies, & Management: …7 simple truths that will transform your business and grow your bottom line!
Much of what business owners and managers believe about their customers, their staff, their bottom line and the future of their business is simply not true. They’re making decisions based on myths and lies…and it’s killing them. For example, customer loyalty is NOT dead and doing business is not all about price. The truth is that customers are desperately searching for businesses to be loyal to…and it’s only all about price if you say it is. Donald explains the truth about why people buy, why they don’t buy and how to turn customers into loyal “fans”. He’ll also tell you the truth about advertising and why most of it is a big waste of money. Similarly, the belief that “you just can’t get good staff any more.” is a convenient myth. The truth is that the best people have to work for somebody…it’s just that you have to deserve them. Donald delivers the “straight goods” on how to attract, challenge and keep a top‐performing team.


Biography Read more

Donald Cooper has helped thousands of companies throughout the world to add more value to their customers’ lives…and more dollars to their bottom line! Donald started work at the age of 6, sweeping the floor in the family business for 5 cents a day... long days and low pay. Excellent early training for an entrepreneur!

He earned an undergraduate business degree and an MBA from the University of Western Ontario . . . followed by 18 years at Cooper Canada, the family business. Cooper Canada became the world's leading manufacturer of hockey equipment and Canada's largest maker of both sporting goods and fine leather goods. Give Donald Cooper just a few hours at your next conference and he will change the way you feel about customers, your business and your life... forever!

In 1981, Donald made a strategic decision to do something less corporate and purchased a chain of four small exercise and casual wear stores, expanding to 13 stores just as the market was maturing and declining... thus proving, once again, that an MBA isn't everything!

The mall locations were sold off leaving a small warehouse in which a bold new retail vision was born. Sales the first day were just $15… but soon, thousands of women were driving up to three hours to enjoy the unique and compelling shopping experience. In just 3 years, Donald won 7 Awards of Excellence for marketing and service innovation, including the Retail Council of Canada's Innovative Retailer of the Year.

Drawing on his real-life experience as a world-class manufacturer, retailer and tireless researcher, Donald now devotes his full time to helping companies redefine and reinvent their business to thrive in the new millennium. With wisdom, humor and a strong dose of customer reality, he delivers the “straight goods” on how to increase market share and profitability in the face of ever-stronger competition!

Donald has been awarded the prestigious Certified Speaking Professional designation, the highest earned designation in professional speaking. His Insights of Human Marketing will inform you, challenge you, disturb you, inspire you . . . and leave you with a new and powerful understanding of your business, your customers and your life!!

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