All of Gary's speeches are fully customized.
Polls: What They’re Good For, And How To Use Them
Polling is an inexact science: there’s so much information out there, with many sources claiming to have the most up-to-date data, that it becomes difficult to know what information is reliable. Gary Langer, Emmy Award-winning pollster for ABC News and one of the most respected and trusted pollsters in the industry, provides valuable information to help you better grasp how the world is changing and what you should do about it. Langer peppers his discussion with recent polls that clarify the political, economic and social mood of the nation today. He discusses how trends inform current—and future—public attitudes and the resulting policies. It’s an illuminating look at where we are, where we're headed and the forces that will shape attitudes for years to come.
What Your Customers Really Think
Think you know your customers? Guess again. What they tell you in sit-downs might be much different from how you’re really perceived. To make better business decisions, you need to know how you’re perceived, not only by your customers, but by the rest of your industry. Respected pollster Gary Langer, Emmy Award-winning pollster for ABC News, provides you with a presentation customized specifically for your organization, with information you need to make smart business decisions for the future. No matter what your industry or specialization, Langer collects, reviews and analyzes relevant data, delivering a hard-hitting and eye-opening review of current perceptions, their sources and the opportunities and challenges they present. You’ll come away with a better understanding of your perception in the marketplace, and how to leverage that information to be more competitive.
Gary Langer is an internationally recognized public opinion researcher with expertise in analysis of political, policy, economic and social attitudes, questionnaire design and survey methodology and management. With more than 25 years in the field, Langer, a longtime director of polling at ABC News, has overseen and analyzed more than 750 surveys on a broad range of topics.
Langer has won two Emmy awards and received nine Emmy nominations – including the first and only to cite public opinion polls – and was honored with the 2010 Policy Impact Award of the American Association for Public Opinion Research for a series of surveys in Afghanistan and Iraq, described in AAPOR’s citation as “a stellar example of high-impact public opinion polling at its finest.” He’s a two-time winner of the University of Iowa-Gallup Award for Excellent Journalism Using Polls, produced a pair of ABC News polls recognized by the Excellence in Media Coverage of Polls Award from the National Council on Public Polls and shared a DuPont-Columbia Award for ABC’s 9/11 coverage. Most recently, Langer and his colleagues shared a David R. Ogilvy Award for Excellence in Advertising Research with ESPN and its partner research firms for their work on fan interest in the College Football Playoffs.
Langer created ABC’s industry-leading poll standards and vetting procedures and has promoted disclosure initiatives through various professional organizations. He’s authored or co-authored nearly 30 scholarly papers and given scores of invited presentations on the meaning and measurement of public attitudes.
Langer is a member of the Board of Directors of the Roper Center for Public Opinion Research, a trustee of the National Council on Public Polls and past president of the New York chapter of the American Association for Public Opinion Research. A Phi Beta Kappa graduate of the University of New Hampshire, he lives in New York with his wife and two daughters.