Herb Cohen has been a practicing negotiator for the past four decades, intimately involved in some of the world's headline dramas - from hostile takeovers to hostage negotiations.
While serving as an adviser to Presidents Carter and Reagan on combating terrorism, he was involved in the Iranian Hostage Crisis and credited with helping to shape the government's response to the skyjacking of TWA Flight 847 and the seizure of the Achille Lauro. More recently, his input and advice has been sought by the White House on a myriad of problems from domestic political strategy to the plague of international terrorism.
As a result of his extensive experience and unique presentation style, Mr. Cohen is internationally renowned as someone who can articulate and explain complex events both for information as well as entertainment.
Herb Cohen's analysis, insights and humorous view of many of these high-level happenings have appeared in many international publications, and he himself has been the subject of articles in numerous publications such as TIME magazine, PEOPLE, the ECONOMIST, THE NEW YORKER, NEWSWEEK, FORTUNE SMALL BUSINESS, ROLLING STONE and even PLAYBOY magazines. In these writings he has been called the “World's Best Negotiator” and referred to as “America's foremost convention speaker, presenting serious subjects with such humor and dramatic flair that they become pure entertainment”.
He is the author of YOU CAN NEGOTIATE ANYTHING (Bantam Books) which was on the New York Times bestseller list for over nine months and has been translated into twenty-one languages. He has been a guest on the Tonight Show, Good Morning America, Donahue, Nightline and the Larry King radio and television programs.