Jay Conrad Levinson is the Father of Guerrilla Marketing and the author of the “Guerrilla Marketing" series of books. Guerrilla Marketing is the best known marketing brand in history, named one of the 100 best business books ever written, with over 21 million sold. His guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide.
He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director. Returning to the USA, he joined J. Walter Thompson as Senior VP. Jay created and taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley.
A winner of first prizes in all the media, he has been part of the creative teams that made household names of The Marlboro Man, The Pillsbury Doughboy, Allstate’s good hands, United’s friendly skies, the Sears Diehard battery, Morris the Cat, Mr Clean, Tony the Tiger, and the Jolly Green Giant.
After living in the San Francisco Bay Area for 35 years, Jay and Jeannie Levinson sold their home, bought an RV, towed a Jeep, and ended up, six years later, at their lakefront home outside Orlando, Florida, and close to their 26 grandchildren, their own personal DisneyWorld. Nobody on earth is as qualified to tell you about Guerrilla Marketing than the Father of Guerrilla Marketing, Jay Conrad Levinson.