Tipping the Scales: Using Asymmetrical Thinking to Change the Rules in Your Favor
Is it possible to acquire the ability to mastermind the kind of agile business practices and innovative thinking that separates the great companies from the good? Is it possible to devise new ways to out-think your competition? Jeffrey Baxter thinks so. There are plenty of self-proclaimed “out-of-the-box” thinkers in the world, Baxter has a proven track record that spans the gamut from the music and media world to US Government agencies. What is the difference, you ask? The difference is, Baxter doesn’t just avoid the box – he transcends it.
Problem Solving in the 21st Century
Many of the problem-solving models we are familiar with are based on or 19th or 20th-century problematics that either don't exist now, or have morphed into something very different. Baxter knows that providing great decision makers with the best skills, tools and capabilities greatly increases the probability for positive outcomes. A world that is real-time connected is truly global in nature and affected by threats, struggles or competitions that flash up from unexpected sources, requiring, indeed demanding new approaches to problem solving. Yet, until people and organizations are willing to reevaluate the way they solve problems, approach challenges and exploit the types of tools, concepts and practices that Baxter describes, they will find themselves falling behind in a world where learning and experience progress at an exponential rate. He uses examples that range from personal experience, history and even music, to illustrate his viewpoints in a way that avoids complicated and obtuse explanations and gets to the heart of the subject in a cogent, lucid and sometimes entertaining manner.
Jeffrey “Skunk” Baxter draws from his expertise in national security and entertainment to illustrate the power of unconventional thinking to creatively and effectively solve problems amid 21st century risks.
You may be asking, how in the world does a rock musician wind up as a national security expert? As it happened, it only took a few issues of Aviation Week magazine to pique Jeffrey Baxter’s interest in military technology and missile defense systems. He became self-taught in this area, as many geniuses do, and then wrote a paper that proposed converting a ship-based anti-aircraft missile system into a rudimentary missile defense system. He passed on this paper to a local congressman, and his career as a defense consultant began. A consultant to the Department of Defense with a high-level security clearance at the Pentagon, he now advises top military and civilian groups on asymmetrical warfare, next-generation technologies and unconventional strategies.
Previously, Jeffrey had a long and successful career in music and entertainment as a founding member of the group Steely Dan, and a Grammy winning guitarist with the Doobie Brothers. In his presentations, Jeffrey highlights creative, unconventional problem-solving and planning techniques by showing audiences how to apply knowledge gained in one area to advance goals in completely different fields. He explains how to approach issues with new "logic templates" and how to leave preconceptions behind. Through humor and lateral thinking, he helps audiences map effective strategies, rediscover the drive to innovate and ignite passion in their careers.