John Jacobs

Co-Founder and Chief Creative Optimist of Life is Good
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Program Descriptions

WorksmART: Redefining the Role of Creativity in Business

In this unique talk, John shares a quarter-century’s worth of experience weaving creativity across all areas of business and work, tailoring each presentation to the needs of the audience. He delves into the best strategies and settings for incentivizing creative thinking as well as open communication and complete transparency - which he argues to be essential components of the creative process and key markers for success in the 21st century economy.

Brand is good: Building a Community of Loyal Customers

In this talk, John delves into the importance of community building, a vital aspect of business that goes much beyond accumulating followers on Facebook. He shares the strategies implemented to develop a genuine message of positivity and getting it across to not only his customers, but himself and his employees (Life is good HQ includes a bar and music stage among its many perks) so that, wherever you look at it, it is a message worth following and investing in. More than ever, today’s customers have the ability to see right through a company or organization’s intentions, and John’s lessons will help any audience’s message feel, look and sell right.

Optimism Can Take You Anywhere

John Jacobs and his brother Bert launched the Life is Good Company with $78 in their pockets selling t-shirts on the streets of Boston. Today, Life is Good is a $100-million, positive lifestyle brand sold by more than 2,000 retailers across the U.S. and Canada. Their inspiring business story and lessons on optimism and corporate social responsibility will demonstrate how focusing on the good can transform your mindset, business, and take you anywhere. Tailor your keynote to emphasize:

The Power of Optimism: Discover how to live life with purpose and enjoy the ride

Entrepreneurship for Companies of All Sizes: Cultivate a culture of innovation and entrepreneurship

Positive Purpose: Integrate social mission into your business …the authentic way

Why Book John Jacobs?

  • John Jacobs is co-founder and CCO (Chief Creative Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community and groundbreaking nonprofit work.
  • Biography Read more

    John Jacobs is Co-founder and Chief Creative Optimist of The Life is Good Company, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work. John and his brother Bert launched their business with $78 in their pockets, selling t-shirts in the streets of Boston. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada. John wrote and illustrated his first poorly spelled book at the age of five. He's been writing and drawing ever since, graduating from the University of Massachusetts with dual degrees in English and Art. He began designing and selling T-shirts with his brother Bert during his senior year. After five years traveling in their van together, the brothers officially launched Life is Good.

    When John is not creating inspiring content, he enjoys outdoor adventures with his family, awkward dancing and diving into the water to catch things.

    To inspire others to choose optimism and grow the good in their lives, Bert and John wrote Life is Good: The Book/ How to Live with Purpose and Enjoy the Ride, published by National Geographic in September 2015.

    John has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and Life is Good have been featured on CNNMoney, CNBC's Business Nation, ABC News' Nightline, NBC's The Today Show, and in the New York Times, the Wall Street Journal, Inc. Magazine, and Men's Health, among others.

    Bert and John are the youngest of six siblings from Needham, MA. They credit their mother as the first powerful optimist in their lives, and the inspiration for Life is Good.

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    "John was amazing. He was really well received by everyone providing a great message that really resonated with the group and allowed us to close the conference on a high note."
    -Chemonics Leadership Development Conference

    "We had RAVE reviews on John. Everything I heard was extremely positive. He was super great and very accommodating. One of our executives mentioned to me today that a top customer said John’s speech was life changing."

    "I've done events like this for over 10 years and I have never seen a crowd more inspired by a speaker. Ever."
    -Conference Director, MA Conference for Women