With the publication of CRACKING THE AMERICA CODE; a plan for getting US back on track, John Krubski ushers in a new era of understanding how Americans make the decisions they make and why they value what they value. Grounded in original research encompassing more than 35,000 Americans, the insights behind the book can be applied to marketing, advertising, management, motivation, economics, politics, and persuasion across a broad spectrum of issues and applications.
John Krubski has been described as "a futurist with his feet on the ground." For more than twenty-five years he has been helping businesses and organizations large and small to think their way into a better future based on original and innovative research insights. He is an expert on owning, managing, or marketing to small business USA and offers a vision of what lies ahead for America's retailers and brands at retail.
Now you can offer your clients a fresh perspective on the Eight Cultureographies of American consumers, shoppers, voters, employees, and small business owners. They can also get a comprehensive perspective on Millennials and Homelands (the next generation ahead) in the context of the Gen6 Factor (six contemporary generations living, shopping, and redefining American society side by side).