The Longevity Economy: Tomorrow’s Biggest Market Opportunities Are Hiding in Plain Sight
Rising longevity and the aging of the massive Boomer generation are radically altering both the demographic landscape and every aspect of the consumer marketplace. Already 50+ consumers account for more than half of all spending and control more than 70% of total U.S. net worth. In the coming years, we’ll see explosive business growth fueled by this unprecedented age wave.
This provocative new presentation was created for business leaders seeking to understand, re-gear, and thrive in the era of unprecedented longevity. This revealing glimpse into the future explores the industries, products, and services that will dominate the longevity marketplace—many of which are hiding in plain sight:
Over the past 40+ years, Dr. Ken Dychtwald has emerged as North America’s foremost visionary and original thinker regarding the lifestyle, marketing, health care, and workforce implications of the age wave.
Ken is a psychologist, gerontologist, and best-selling author of 16 books on aging-related issues, including Bodymind; Age Wave: The Challenges and Opportunities of an Aging Society; Age Power: How the 21st Century Will Be Ruled by the New Old; The Power Years: A User’s Guide to the Rest of Your Life; Healthy Aging; Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent; Gideon’s Dream: A Tale of New Beginnings and A New Purpose: Redefining Money, Family, Work, Retirement, and Success. He is currently writing two new books, The Future of Retirement and Destiny Knocks: Lessons from an Irregular Life. He was the executive producer and host of the highly rated/acclaimed PBS documentary, The Boomer Century: 1946–2046.
Since 1986, Ken has been the Founder and CEO of Age Wave, a firm created to guide companies and government groups in product/service development for boomers and mature adults. His client list has included over half the Fortune 500. He has served as a fellow of the World Economic Forum and was a featured speaker at two White House Conferences on Aging. Ken has twice received the distinguished American Society on Aging Award for outstanding national leadership, and American Demographics honored him as the single most influential marketer to baby boomers over the past quarter century. His article in the Harvard Business Review, “It’s Time to Retire Retirement,” was awarded the prestigious McKinsey Award, tying for first place with the legendary Peter Drucker. He was honored by Investment Advisor as one of the 35 most influential thought leaders in the financial services industry over the past 35 years. Ken and his wife, Maddy, recently received the Esalen Prize for their outstanding contributions to advancing the human potential of aging men and women worldwide. In 2018 he was awarded the Inspire Award from in the International Council on Active Aging for his exceptional and lasting contributions to the active-aging industry and for his efforts to make a difference in the lives of older adults globally.
During his career, Ken has addressed more than two million people worldwide in his speeches to corporate, association, social service, and government groups. His strikingly accurate predictions and innovative ideas are regularly featured in leading print and electronic media worldwide and have garnered more than twelve billion media impressions.
In addition to his role at Age Wave, he is deeply involved in numerous activities for the public good including serving as the Chairman of the Alzheimer’s XPRIZE which he co-envisioned with XPRIZE Founder Dr. Peter Diamandis in 2012. The Ric and Jean Edelman Alzheimer’s XPRIZE team is now preparing to globally crowdsource a new 21st century approach to ending Alzheimer’s disease. Ken is also proud to serve as a member of the XPRIZE Board of Trustees.