Luke Williams joined New York University Stern School of Business in September 2012 as Executive Director of the W.R. Berkley Innovation Lab and Clinical Associate Professor of Marketing and Entrepreneurship. He was previously an adjunct professor. Professor Williams is also a Fellow at frog design.
Professor Williams is a leading consultant, educator and speaker specializing in disruptive innovation. He is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business. For more than a decade, he has worked internationally with industry leaders such as American Express, GE, Sony, Crocs, Virgin, Disney and Hewlett-Packard to develop new products, services and brands.
Professor Williams has been invited to speak worldwide, and his views have been featured in Bloomberg Businessweek and Fast Company and on National Public Radio (NPR).
Disruptive Thinking: How to Spark Transformation in Your Business
Successful companies operating in mature industries that embrace incremental change find themselves on a path that gets narrower and narrower. Eventually, they reach the end of the path, and by then, their customers have forsaken them for a new offering that nobody saw coming. In cases where companies do take disruptive risks, it’s often because they’re backed into a corner and there’s no other choice.
But companies that try to differentiate themselves by focusing on incremental innovation instead of game-changing, disruptive innovation will differentiate themselves right out of business. They simply cannot afford to wait until they get backed into a corner. Companies need to be consistently making bold moves, even at the very peak of their success. It is an essential skill for anyone in business, from a small start-up to a global corporation, with the desire to transform organizational processes and behaviors, and ask, “Why hadn’t we ever thought about our business and industry this way before?”
“Luke is extremely good to work with, very motivational and takes the time to understand the group dynamic so he really knows who he is talking to.”
“Luke has a very interesting presentation that keeps everyone’s attention. His workshop gets people thinking down new paths.”
“Luke Williams was a fantastic hit at our client engagement event. The entire audience was enthralled and a few concepts he shared were referenced during other discussions for days, and likely infused into our corporate lexicon.”
