INNOVATION / MARKETING
Disruptive Thinking: How to Spark Transformation in Your Business
Successful companies operating in mature industries that embrace incremental change find themselves on a path that gets narrower and narrower. Eventually, they reach the end of the path, and by then, their customers have forsaken them for a new offering that nobody saw coming. In cases where companies do take disruptive risks, it’s often because they’re backed into a corner and there’s no other choice.
But companies that try to differentiate themselves by focusing on incremental innovation instead of game-changing, disruptive innovation will differentiate themselves right out of business. They simply cannot afford to wait until they get backed into a corner. Companies need to be consistently making bold moves, even at the very peak of their success. It is an essential skill for anyone in business, from a small start-up to a global corporation, with the desire to transform organizational processes and behaviors, and ask, “Why hadn’t we ever thought about our business and industry this way before?”
LEADERSHIP / CREATIVITY / TEAMWORK
Disruptive Leadership: Thriving in an Era of Constant Change
What does it take to be a disruptive leader? Do you need to be a brilliant agitator like Steve Jobs? A driven workaholic with a passion to change the world like Tesla’s Elon Musk? Sure, CEOs like that get a lot of press, but there’s more to success than being loud and charismatic. Truly disruptive leaders are like Master Chefs on a cooking show, always looking for ways to take existing ingredients— the same ones everyone else has access to—and combine them in unique ways. Those new recipes are a type of investment capital: the more you have, the better. Of course, not all of them will succeed. But disruptive thinking and leadership is less about the success of any one idea and more about putting your business in a position where you have more new ideas to spend than your competition does. Most importantly, being a disruptive leader is about creating a culture where everyone values new recipes. Because if you want to build a disruptive organization, you first have to build more disruptive leaders.
BUSINESS GROWTH / STRATEGY / TRENDS / TECHNOLOGY
Disruptive Technologies: How to Prepare for What’s Coming Next
As much as we might desire it, the future we face will not be predictable. We are living in a fast-changing and uncertain time and we are entering this new global order with a way of seeing and thinking better suited for a world now several centuries behind us. A world that could be explained in simpler terms, when you could expect and carefully plan for gradual shifts in the status quo. But the scale of the challenges we face and the accelerating speed of innovation in Artificial Intelligence (AI), the Internet of Things (IoT), and Biotechnology demands a new way of opening minds to unconventional strategies. Winning organizations in the next decade will need to incorporate a steady stream of disruptive technologies to stay ahead of the game—technologies that will force them to rethink the habits that have made them successful in the past, and challenge the conventional wisdom that has defined the competitive dynamics of their industry.
Why Books Luke Williams?
Luke Williams is a globally recognized authority on innovation leadership. He works with organizations on challenges ranging from creating new products and services, to transforming organizational processes and behaviors. He is professor of Innovation and executive director of the Berkley Entrepreneurship Center at New York University's Stern School of Business and a fellow at frog, one of the world's most influential innovation companies. Williams is a sought-after commentator on disruptive innovation, entrepreneurship and cultural change. He is invited to speak worldwide, and his views are regularly featured in Bloomberg BusinessWeek, Fast Company, GQ, The Atlantic, The Wall Street Journal, NPR and MSNBC. He is the inventor of over fifty United States patents and the best-selling author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business.