Michael Buffer is world renowned for his dramatic, baritone style, highlighted by his tuxedo image and his signature rallying cry, “LETS GET READY TO RUMBLE!”® (Hereinafter referred to as “LGRTR®”). He is considered one of the most recognized faces in the world of sports and entertainment due to his 20 plus years of announcing many of the biggest championship boxing events and many other internationally televised sports and entertainment events. Mr. Buffer is inundated with requests to announce many different sports, entertainment, corporate and private events utilizing his trademarked “LGRTR!”®. He is considered the “Voice of Champions” by millions of fans worldwide. The demand for his special voice-over work for entertainment and special advertising and promotional campaigns is growing due to the fact that his voice is so distinguishable.
“LGRTR®” is known as the “clarion call to the pure integrity of the competitive spirit”, promoting an “adrenaline boosting, positive will to win attitude!” in the hearts and minds of fans of all ages. Licensed “LGRTR®” brand toys, video games and other licensed products surrounding the “LGRTR®” brand, including utilizing Mr. Buffer’s voice and persona have grossed approximately $400,000,000 in retail sales internationally since 1999.
Many NFL, NBA, MLB and NHL teams create a higher level of excitement playing Mr. Buffer’s “LGRTR!”® and player introductions before the start of home games through special DAT recordings or the licensed use of a prerecorded Platinum selling CD, “ESPN Jock Jams”. Mr. Buffer is in great demand through requests for personal appearances or special voice tapes for Professional Sports Teams, Minor League Teams and Collegiate Teams representing all sports. He also makes personal appearances and performs for numerous international corporate functions, TV shows, movies and cartoons (such as the Fox Network TV show, “The Simpsons” and Comedy Central’s “SouthPark”) along with varied private functions.
Mr. Buffer’s international exposure is huge, with Europe being his largest market outside the U.S. As an example, it is estimated that Mr. Buffer is familiar to over one-third of the German population (over 25,000,000 people) due to the fact that boxing is Germany’s #1 watched television event. This international popularity led to Mr. Buffer’s release by Mercury Records/Germany of a disco song entitled “LGRTR!®” which was #6 on the DJ play list and in the top 20 in national sales. His popularity spreads to Austria, Holland, Italy, England, France, Mexico, Australia, New Zealand, Japan, China and elsewhere internationally.
The following are examples of many different events outside of boxing where Mr. Buffer is currently making personal appearances, special recordings and/or videotapes. These special recordings are being utilized at sporting events before every home field kick-off, face off, tip off or 1st pitch of the below listed teams, as well as, at the beginning of entertainment and corporate events, many of which are viewed around the world on live TV.