Michael Soon Lee

Michael Soon Lee

Multicultural Sales and Marketing Guru
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Program Descriptions

Selling to Multicultural Customers
Hispanics, African Americans, Asians and Middle Easterners do not buy products and services in the same way as Caucasian customers. If you do not customize your products, services, sales presentation and more to meet the unique need of the fastest-growing consumer group in America - you are wasting your marketing dollars!

Black Belt Negotiating
People from negotiating cultures (Mexico, China, and the Middle East) never pay full price for anything. Learn the secrets of how to haggle efficiently and effectively to save yourself and your company tens of thousands of dollars.

Marketing to Multicultural Customers
When minorities are exposed to ads that are not designed for them that ad is virtually invisible to them. Learn how to market to Hispanics, African Americans, Asians and Middle Easterners in the most efficient and effective media. Stop wasting your money on ads that don’t work!

Multicultural Customer Service
The definition of what constitutes fabulous customer service is different when dealing with Hispanics, African Americans, Asians and Middle Easterners. You must customize your customer service to meet the unique need of the fastest-growing consumer group in America.

Advantages in Diversity
For companies who embrace people from diverse cultures they offer the advantage of language skills, negotiating savvy, global awareness and new processes in addition to creative solutions to difficult problems. However, to reap these benefits companies must effectively deal with the challenges that multicultural workers can pose including miscommunication, cultural conflict and other differences.


Biography Read more

Michael Lee has been a marketing professional and diversity consultant for over three decades. He helps companies reach and increase sales to Hispanics, African Americans, Asians, Middle Easterners, and others.

Michael is the author of four books on marketing and selling to multicultural customers. In addition, he has been a Marketing Director for the State of California, Producer for the ABC Television network, and a Professor of marketing at universities for over 20 years. He is often called as an Expert Witness in court cases where culture is an issue.

Michael is the first Asian American to earn the Certified Speaking Professional (CSP) designation since the founding of the National Speakers Association in 1973. Michael has been speaking for over 15 years and has spoken for over 1,000 clients.

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