Tapping Into Your Entrepreneurial Instinct
Researchers that study entrepreneurial risk-taking have discovered that your ability to become the next Steve Jobs is determined in large part by your comfort level with risky decisions. For aspiring business owners watching from the sidelines, taking a cue from those who know how to take entrepreneurial gambles can hold the key to getting in the game.
Why Book Monica Mehta?
Monica Mehta is a finance expert that offers cultural commentary on money — how it impacts the economy, politics and our ability to lead entrepreneurial lives.
She is currently a managing principal at Texas based investment firm Seventh Capital and offers 16 years of hands on experience managing capital and running consumer businesses. Monica also has written finance columns for The Wall Street Journal, Bloomberg BusinessWeek, INC Magazine and Entrepreneur Magazine. She appears regularly on CNN, CNBC, Real Time with Bill Maher, O’Reilly Factor, The Adam Carolla Show, CNN, Fox News Cavuto, Fox & Friends, Fox Business, MSNBC, Bloomberg TV, Al-Jazeera America, ABC News, and her advice has been covered by Forbes, The New York Times, Yahoo Finance and recommended by The Small Business Administration.
Monica’s first book The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business (McGraw-Hill | 2012) explores the role of behavior and brain science in our ability to take entrepreneurial risks, be adaptable and bounce back after failure. The book received praise from the CEO Mastercard, former CEO Comp USA, former CEO Borders Books, The Wharton School, Dartmouth Tuck, a Fed economist, INC Magazine, BloombergTV, among others and was awarded Best Start-up Book of 2012 by Small Business Trends, Finalist for Best Book of 2012 in Business & Economics by Foreword Reviews and Best Book of 2012 by the National Federation of Independent Businesses.
Prior to her career as a principal investor, Monica worked closely with start up businesses as a portfolio manager at a seed-stage fund backed by the Texas Pacific Group, managed a $150MM cosmetics business unit for L’Oreal and advised Fortune 1000 companies, including Bank of America and Nordstrom, as a strategy consultant for Marakon Associates. She is a graduate of the Wharton School of the University of Pennsylvania.
Monica’s passion for entrepreneurship is linked closely to her personal experiences as the daughter of a merchant marine ship’s captain and an artist, who faced a lack of opportunities and decided to forge their own way by starting a business. She spent her early childhood on a ship sailing through Asia.
She spent her formative years in Texas learning to square dance. In college, she sang a capella with John Legend before he was a big deal. Today, she’s a certified chef that watches way too much Bravo and gets a rise from watching partisans call the independent line on C-Span Sunday mornings.