How to Communicate Your Value to Gain the Competitive Edge
Being “different” is not enough to stand out in the marketplace. Today’s buyer engages based upon the distinctive value they perceive you offer. Based on his current CEO Read’s bestseller, The Power of Why – Breaking Out in a Competitive Marketplace, Richard demonstrates how prospects define value. Most importantly, he provides innovative strategies and proven tactics to communicate your value to gain the competitive edge. Every sales, marketing professional and business leader will understand the value they bring to the marketplace and be able to communicate the unique advantages their products or services deliver from the buyer’s perspective.
Specifically, this keynote presentation addresses:
Richard Weylman is considered one of the leading authorities on marketing innovation and understanding the customer perspective. He delivers proven methodologies to create marketplace distinction, effectively communicate the value of offerings and elevate the customer experience. Christopher Forbes, vice chairman of Forbes Media refers to his work as “brilliant”.
Richard has worked in tough markets and with unique products – from his earliest days selling cookware to building an award-winning Rolls Royce dealership. He was also the initial head of Sales and Marketing for The Robb Report, an internationally known magazine, which now enjoys global distribution. Although he is longer affiliated with those firms, he currently is Chairman and Managing Partner of his own award-winning international consulting firm ( 5 locations worldwide) which works with companies in a wide variety of market sectors to elevate their business performance in today’s marketplace.
He is the author of three books, including his latest the CEO Reads best-seller The Power of Why; Breaking Out in a Competitive Marketplace, as well as the international best-seller Opening Closed Doors; Keys to Reaching Hard to Reach People. In addition, Richard’s extensive writings are often featured on WSJ online, FORBES, Fund fire, Gama News Journal to name a few.
Professionally, Richard is the recipient of the Direct Sales Partnership award as well as a recognized GAMA Gold Resource Partner for the difference he is making in these organizations’ member firms. Weylman has achieved the highest earned designation of Certified Speaking Professional (CSP) and has received the Council of Peers Award of Excellence (CPAE). He has also been inducted into the Professional Speaker Hall of Fame, an award given to experts who speak, for their platform excellence.
Personally, Richard has been nominated for the Horatio Alger award for his philanthropy and desire to give back. An orphan at the age of six, he lived in 19 foster homes. His perseverance and success, despite a seemingly stacked deck, inspires people to make the right decisions to overcome their circumstances. As a recognized business expert, Richard has a gifted understanding of customer behavior and his innovative strategies help individuals elevate their business success.